Luxury wine: analyzing motivations of luxury wine buyers in the US market

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dc.contributor.authorThach, Liz
dc.contributor.authorOlsen, Janeen
dc.date.accessioned2021-06-28T11:15:33Z
dc.date.available2021-06-28T11:15:33Z
dc.date.issued2019-12-31
dc.description.abstractThe purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on wine. Standard demographic and wine consumer scales were utilized for profiling. Results show that the luxury wine buyer is more likely to be male, aged 30 to 50, with a higher income and education level. Motivations of the luxury wine buyer are different than the non-luxury wine buyer, and reasons for purchasing luxury wine go beyond mere collecting. This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America. JEL Classification: M31en
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dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 13 No. 3-4 (2019) , 51-58
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2019/3-4/6
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue3-4
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317722en
dc.identifier.volume13
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6509
dc.rights.accessOpen Access
dc.rights.ownerUnivesity o f Debrecen, Faculty of Economics and Business, Hungary
dc.subjectUS wine marketen
dc.subjectconsumer behavioren
dc.subjectluxury marketingen
dc.subjectagribusinessen
dc.subjectcommerceen
dc.titleLuxury wine: analyzing motivations of luxury wine buyers in the US marketen
dc.typefolyóiratcikkhu
dc.typearticleen
dc.type.detailedidegen nyelvű folyóiratközlemény hazai lapbanhu
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