Impact of Social media on consumer buying behavior

A tétel rövid nézete
dc.contributor.advisorKiss, Marietta
dc.contributor.authorAbdullahi, Yetunde Sifau
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2016-04-29T06:58:44Z
dc.date.available2016-04-29T06:58:44Z
dc.date.created2016
dc.description.abstractThe structure of this writing lies on the literature of online networking and the consumer on how individuals seek out and process the information on social media before a purchase, taking into consideration past studies identifying with social networking and promotion. A survey was conducted to understand the consumers use of this tool by taking different people from different genders, ages and backgrounds into account and analysing the descriptive statistics of the results.hu_HU
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent54hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/225973
dc.language.isoenhu_HU
dc.subjectsocial mediahu_HU
dc.subjectconsumer behaviorhu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketinghu_HU
dc.titleImpact of Social media on consumer buying behaviorhu_HU
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