The Role of Artificial Intelligence in Automating Lead Generation

A tétel rövid nézete
dc.contributor.advisorMatkó , Andrea Emese
dc.contributor.authorImanolinov, Dastan
dc.contributor.departmentDE--Műszaki Kar
dc.date.accessioned2025-06-17T12:53:54Z
dc.date.available2025-06-17T12:53:54Z
dc.date.created2025
dc.description.abstractThis thesis provides a thorough examination of how AI can automate and optimize lead generation processes in marketing, especially in social selling. Using the Event-Processing Chain framework, this thesis effectively points out where AI tools like GPT-4 and Salesforce Einstein can reduce manual tasks and increase efficiency. The integration of real-world examples and AI-powered platforms demonstrates clear improvements in content creation, lead qualification, and task automation. The detailed analysis of AI-driven tools highlights their potential to significantly accelerate marketing workflows and improve lead conversion rates. Overall, the thesis presents a convincing case for AI’s transformative impact on digital marketing and lead management strategies.
dc.description.courseEngineering Management
dc.description.degreeMSc/MA
dc.format.extent55
dc.identifier.urihttps://hdl.handle.net/2437/393081
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectArtificial Intelligence
dc.subjectAutomation
dc.subjectLead Generation
dc.subjectDigital Marketing
dc.subjectSocial Selling
dc.subject.dspaceInformatics::Information Technology
dc.subject.dspaceEconomics::Marketing
dc.titleThe Role of Artificial Intelligence in Automating Lead Generation
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