Optimizing Websites for Digital Marketing

A tétel rövid nézete
dc.contributor.advisorBujdosó, Gyöngyi
dc.contributor.authorKore, Vaidehee Umesh
dc.contributor.departmentDE--Informatikai Kar
dc.date.accessioned2026-02-12T17:50:39Z
dc.date.available2026-02-12T17:50:39Z
dc.date.created2025-11-04
dc.description.abstractThis thesis explores how user-centered design and digital marketing strategies can improve the effectiveness, accessibility, and overall engagement of informational websites. Using a structured research and design approach, a conceptual web prototype was created to apply and evaluate principles such as search engine optimization, inclusive user experience design, ethical communication, and thoughtful content planning. Analytic tools were used to assess accessibility, performance, and the quality of the user experience. The findings show that careful design decisions, combined with strong search engine practices, clear metadata, and layouts that prioritize usability, can meaningfully enhance a website’s visibility, credibility, and user engagement. This research contributes valuable insight to the field of business informatics by demonstrating how digital-first design and ethical communication techniques can support user needs as well as strategic communication goals. Overall, the thesis reinforces the importance of integrating user-experience design, accessibility principles, and digital-marketing methods when creating meaningful, trustworthy, and user-friendly online platforms.
dc.description.courseGazdaságinformatikus
dc.description.degreeMSc/MA
dc.format.extent81
dc.identifier.urihttps://hdl.handle.net/2437/404368
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectDigital marketing optimization
dc.subjectWeb Design
dc.subject.dspaceEconomics::Marketing
dc.subject.dspaceInformatics::Information Technology
dc.titleOptimizing Websites for Digital Marketing
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