Culinary Connect: Empowering Debrecen's Largest Food Carnival through Innovative Ticketing, Vendor Registration, and Marketing.

Abstract

The thesis, Culinary Connect aims to develop an interactive web platform for Debrecen's annual FOODday festival. It focuses on enhancing user experience, implementing hassle-free vendor registration, and ensuring a secure ticketing process. To enhance reach and engagement, advanced digital marketing strategies are employed, including search engine optimization (SEO), social media integration, influencer collaborations, and early-bird ticket offers. The design process involved wireframing, prototyping, and usability testing, which helped refine features based on user feedback. The platform aims to not only streamline processes for participants but also promote FOODday effectively and provide a seamless, engaging digital experience.