Szerző szerinti böngészés "Kristia, Kristia"
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Tétel Szabadon hozzáférhető A Bibliometric Analysis of Sustainable Food Consumption: Historical Evolution, Dominant Topics and Trends(2023) Kristia, Kristia; Kovács, Sándor; Bács, Zoltán; Rabbi, Mohammad FazleTétel Szabadon hozzáférhető Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?(2025) Kristia, Kristia; Fridayani, Januari AyuTétel Szabadon hozzáférhető Tétel Szabadon hozzáférhető Exploring the Synergy of Renewable Energy in the Circular Economy Framework: A Bibliometric Study(2023) Kristia, Kristia; Rabbi, Mohammad FazleTétel Szabadon hozzáférhető Food delivery platform and food waste: Deciphering the role of promotions, knowledge, and subjective norms among Indonesian generation Z(2023) Kristia, Kristia; Kovács, Sándor; Erdey, LászlóTétel Szabadon hozzáférhető From Baseline Expectations to High-Barrier Signals: Mapping Indonesian Generation Z's Sustainable Food Consumption through Item Response Theory and Motive-Based Segmentation(2026) Kristia, Kristia; Kovács, Sándor; Nádasi, LeventeTétel Szabadon hozzáférhető Generation Z's appetite for traditional food: unveiling the interplay of sustainability values as higher order construct and food influencers in Indonesia(2024) Kristia, Kristia; Kovács, Sándor; Erdey, LászlóTétel Szabadon hozzáférhető The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions(2023-09-29) Tobing, Gulielmus Brahma Rantau Lumban; Adinata, Patrick Vivid; Pranatasari, Fransisca Desiana; Kristia, KristiaBy 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.Tétel Szabadon hozzáférhető Tétel Szabadon hozzáférhető The impact of brand image, product quality, and promotion on the purchase intentions of scarlett whitening skin care products as mediated by e-wom(2022) Wahitha, Rosa Kinanthi Widha; Maridjo, Herry; Kristia, KristiaTétel Szabadon hozzáférhető The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions(2023) Tobing, Gulielmus Brahma Rantau Lumban; Adinata, Patrick Vivid; Pranatasari, Fransisca Desiana; Kristia, Kristia