Szerző szerinti böngészés "Li, Keyu"

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    Global corporations’ glocalization strategy-case study of Disney and Starbucks
    Li, Keyu; Erdey, László; DE--Gazdaságtudományi Kar
    Globalization is an essential tool for global corporations, but localization is also important. For the global corporations, the marketing strategy should be varies on the different market. To design the marketing strategy with keeping the international character but focus on the local preference is what the global corporation need to do. This is also means that the global corporations should "think the global but act the local".