Szerző szerinti böngészés "Makara, Emese"

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  • Nincs kép
    TételSzabadon hozzáférhető
    GREEN SPORTS PRODUCT CONSUMPTION
    (2025-04-17) Makara, Emese; Ráthonyi-Ódor, Kinga
    The escalating climate crisis over the past decades has increasingly impacted the sports sector, particularly the activities of sports equipment and sportswear manufacturing companies. Globally, companies striving to meet the growing consumer demand and expectations are causing significant environmental impact through the mass production of sports goods and apparel. This impact manifests in extensive waste generation, CO2 emissions, the release of harmful chemicals, wastewater discharge, excessive water and energy consumption, and the relentless exploitation of natural and fossil resources. In recent years, a shift has gained momentum, aiming to promote sustainable economic and social practices, with an increasing number of sports equipment and sportswear manufacturers joining this movement. The sportswear industry has a significant impact on both social and natural environments, making it inevitable for companies to take radical steps to reduce their ecological footprint. For years, several international manufacturers have been implementing numerous sustainability initiatives, striving to adopt water- and energy-efficient, CO2- and waste-reducing manufacturing methods and processes to minimize the environmental impact of their products. These efforts are aimed at making the world a better place for people and the planet, standing up for important social issues, and ensuring fair and ethical working conditions for their employees. The demand for green sports product consumption is gaining increasing popularity, particularly abroad, leading to noticeable transformations and developments. Consumers are increasingly favoring conscious, responsible consumption, reflected in the growing demand for clothing made from organic cotton, bio-based materials, and sustainable, recycled materials. Moreover, they are paying more attention to ensuring that the sports products they purchase are produced with minimal environmental impact and ethical manufacturing practices. Sports equipment and sportswear manufacturing companies are adapting to these changing consumer trends by offering a broader and more diverse range of eco-friendly sports products, equipment, and apparel to meet the growing interest in environmentally responsible options. The aim of this study is to examine consumer behavior and attitudes regarding the purchase of sustainably produced sports products, equipment, and apparel, using a population survey. The survey investigated consumer demands, preferences, motivations, and awareness related to green sports products, as well as the factors influencing purchasing and payment willingness and decisions for sustainably produced goods.
  • Bélyegkép
    TételKorlátozottan hozzáférhető
    A szabadidősport társadalmi hatásai
    Makara, Emese; Szalánczi-Bartha, Éva Judit; DE--Mezőgazdaság- Élelmiszertudományi és Környezetgazdálkodási Kar
    A diplomadolgozatomban a szabadidősport társadalmi hatásaival foglalkoztam, melyet kiegészítettem a munkáltatókat érintő társadalmi hatásokkal, valamint a munkahelyfejlesztés témakörével. Kutatásom központi témája lényegében az egészség témaköréhez szorosan kapcsolódik, hiszen a rendszeres sportolás és testedzés ennek szerves alkotóeleme.Vizsgálatom során kérdőíves módszerrel fogom felmérni, hogy a megkérdezettek milyen sportot űznek szabadidejükben, és ez a tevékenység milyen szociális, mentális, fizikai hatással van rájuk. A szakirodalmi áttekintést alapul véve készíteni szeretnék egy kérdőívet, mely a szabadidősporttal kapcsolatos tevékenységeket, valamint társadalmi hatásait vizsgálja, melyet elemezni fogok és igyekszem levonni belőlük a következtetéseket, majd az eredményeimet alapul véve javaslatokat teszek, melyek segíthetik a szabadidősport fontosságának propagálását, valamint a munkáltatók ösztönzését a munkahelyi egészségfejlesztésbe való bekapcsolódásához.
  • Nincs kép
    TételSzabadon hozzáférhető
    Zöldülő sporttermékelőállítás – Egyes sportszer- és sportruházat gyártó vállalatok környezetbarát törekvései
    (2023-09-29) Makara, Emese
     In today's world, the issue of sustainability has become a cardinal problem on a global scale. The question of sustainability affects society, health, the economy, and the environment to a large extent. The examination of the environmental aspects of sustainability at the points where the sports sector interacts with the environment is considered a basis for research, and an increasing number of international studies and literature deal with this topic. Sports equipment and sportswear manufacturers operate through high numbers of multi-level global supply chains. They constantly strive to meet sudden changes in consumer demand, which results in high demand for raw materials and resources, waste and greenhouse gas emissions, and water consumption, all of which contribute to the most harmful environmental effects. The aim of this study is to present the environmental protection measures of Nike, Adidas, and Under Armour, multinational manufacturers of sports equipment and sportswear, aimed at raw material usage, waste management, minimizing water consumption, and reducing their carbon footprint, which they are increasingly applying as part of their business strategy.