Szerző szerinti böngészés "Muqaddas, Muhammad Fahid"
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Tétel Szabadon hozzáférhető Determinants of brand equity: an empirical study of it industry(2016) Muqaddas, Muhammad Fahid; Ahmad, IshtiaqTétel Szabadon hozzáférhető Determinants of dividend payout policy: An empirical study of the banking sector of Pakistan(2016) Ahmad, Ishtiaq; Muqaddas, Muhammad FahidTétel Szabadon hozzáférhető Food Super Store Shopping Environment and Consumer Impulsive Buying Behavior(2017-12-29) Muqaddas, Muhammad Fahid; Azfer, Syed AliThis study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying behavior but special occasions and companion’s influence donot impact consumer impulsive buying behavior. The study is based on a sample of food super store buyers from Rawalpindi and Islamabad. The exploration is useful for marketers to understand impulsive consumers and their choices. Food super stores are one of the growing businesses in Pakistan; therefore, this study will guide the marketers to understand this market segment effectively. The study also discovers the association between food super store shopping environment and types of consumer impulsive buying behavior which are cognitive impulsive buying and affective impulsive buying. JEL codes: M31, M37, M39Tétel Szabadon hozzáférhető Food Super Store Shopping Environment and Consumer Impulsive Buying Behavior(2017-12-31) Muqaddas, Muhammad Fahid; Azfer, Syed Ali; igenThis study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying behavior but special occasions and companion’s influence donot impact consumer impulsive buying behavior. The study is based on a sample of food super store buyers from Rawalpindi and Islamabad. The exploration is useful for marketers to understand impulsive consumers and their choices. Food super stores are one of the growing businesses in Pakistan; therefore, this study will guide the marketers to understand this market segment effectively. The study also discovers the association between food super store shopping environment and types of consumer impulsive buying behavior which are cognitive impulsive buying and affective impulsive buying.Tétel Csak a leíró adatok érhetők el Impact of consumer innovativeness on shopping styles: a case study of university students from Pakistan(2019-12-31) Muqaddas, Muhammad Fahid; Szakály, ZoltánThis study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles.