Szerző szerinti böngészés "Pu, Wei"

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    Aspects of Sustainability in Case of Apple Inc
    Pu, Wei; Harazin, Piroska; DE--Gazdaságtudományi Kar
    The sustainable development of enterprise value in the modern fierce market competition is what every enterprise has to face and is the guiding strategy throughout every enterprise. How to achieve a dynamic balance between the actual development and expansion rate and the sustainable development rate that the enterprise's resources can achieve in the business operation has become a top priority in the current business management. In this context, the theory of sustainable development is rapidly becoming a commonly accepted management idea in the industry. Based on a large number of theoretical studies, this paper takes Apple Inc. as the object of study. Corporate development is a significant concern in economic and social development. The main contents of the paper include the concept of sustainable development and the basic principles of strategic business management. The company's financial indicators and external operations are analyzed through the analysis of the company's history, organizational structure, and development. The SWOT method provides an in-depth analysis of the company's strengths, weaknesses, opportunities, and threats, which provides a basis for making the right decisions and decisions for the company's sustainable development. According to the current situation, the corresponding suggestions are given to improve the sustainable development of Apple.