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    Success Factors For Small and Medium-sized Enterprises(SMES) In Adopting E-Commerce
    Ruan, Xinyu; Gál, Tímea; DE--Gazdaságtudományi Kar
    With advances in computer technology, e-commerce has emerged, revolutionising traditional economic models and global trade, and significantly changing lifestyles and social perspectives. E-commerce poses both challenges and opportunities, especially for SMEs, which face a range of issues from technology to branding. This paper delves into the relationship between e-commerce and SMEs, identifying the challenges faced by SMEs and their success factors through case studies and analyses in China and Hungary. The study aims to reveal the key factors for the successful adoption of e-commerce by SMEs and to provide guidance for businesses aiming to enhance or launch their online presence.