Szerző szerinti böngészés "Sevgen, Cem"

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    Marketing strategies in the alcoholic beverage sector in Turkey
    Sevgen, Cem; Tóth, Eszter; DE--Gazdaságtudományi Kar
    In Turkey, there is a full advertisement ban in the alcoholic beverage sector since 2013. Turkish government fully restricts the players in the sectors to advertise, sponsor, have a social media account and even a website. Last advertisement the brands had with their name and logo which sells alcohol were “goodbye” messages on the newspapers just before this new law has been set into act by the Turkish government. We tried to see its effects and which marketing techniques and strategies are being chosen and used by the firms to stand-out. Brands in the sector mainly focusing on slogan advertisement. Advertising and marketing are still important, maybe more than ever, and the most commonly used methods are the word to mouth method, supported by and beyond reproach customer service and viral marketing.