Szerző szerinti böngészés "Wang, Zhiyu"

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    Corporation opportunity between China and Hungary
    Wang, Zhiyu; Frankó, Krisztina; DE--Gazdaságtudományi Kar
    This article believes that in the context of China's One Belt One Road policy, it is very worthy to focus on the potential corporation opportunities of China and Hungary. First of all, through analyzing the overall investment environment in Hungary from the two levels of the hard environment and soft environment, we conclude that, Hungary is a more suitable investment destination for business activities. Secondary, taking the Hungary's tourism industry as an example, it explains the potential investment opportunities in Hungary's tourism between China and Hungary. Using SWOT analysis, the detailed analysis of the strengths, weaknesses, opportunities, and challenges of Hungarian tourism development reveals that Hungarian tourism has obvious advantages, and the dual opportunities of the One Belt and One Road. For the disadvantages and threats of Hungarian tourism, this article also gives three suggestions: to create thematic tourism projects, improve the quality of reception of international tourist services, and extend the tourism industry chain.