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    Impacts of Social Media on Consumer Buying Behavior
    Alkhalifah, Zahrah; kiss, Marietta; DE--Gazdaságtudományi Kar
    This research responds to the main question of the impact of social media on consumer purchasing decisions. Understanding consumer behavior is complex. Companies that want to build a strong customer base and develop a successful marketing strategy should understand the consumer behavior model. When the companies go through social media this will allow the companies to interact and communicate with individuals.