CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA

A tétel rövid nézete
dc.contributor.authorNimoh, Fred
dc.contributor.authorFrimpong, Alexander Annor
dc.contributor.authorAdama, Ambrose Azenyinkajigi
dc.contributor.authorTham-Agyekum, Enock Kwame
dc.date.accessioned2026-01-14T12:00:03Z
dc.date.available2026-01-14T12:00:03Z
dc.date.issued2024-06-30
dc.description.abstractAlthough conventional tomatoes are often preferred by consumers, organic tomatoes are thought to be safer and healthier. This is because some customers do not fully comprehend the advantages of organic tomatoes. The purpose of this study was to investigate how customers perceive and are willing to pay for organic tomatoes. 399 systematically chosen respondents provided the data, which was collected. The data were analyzed using descriptive and inferential statistics such the Perception Index, Contingent Valuation Method, and Tobit Regression Model. The findings indicated that the majority of respondents were familiar with organic tomatoes. A perception rating of 1.24 indicates that respondents had a favorable opinion of organic tomatoes. Organic tomato buyers were willing to spend at least GHC 9.63 per kilo. Consumers' willingness to pay for organic tomatoes was influenced by their view of the health benefits, their level of education, their income, and their knowledge of and familiarity with organic tomatoes. As a result, the study advises producers or farmers to inform their customers about the health advantages of organic tomatoes and to focus on consumers with high incomes and educational levels since these factors greatly influenced their willingness to pay.en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 18 No. 1 (2024): APSTRACT ,
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2024/1/6
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/402092
dc.identifier.volume18
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/13173
dc.rights.accessOpen Access
dc.rights.ownerFred Nimoh, Alexander Frimpong, Ambrose Azenyinkajigi Adama, Enock Kwame Tham-Agyekum
dc.subjectconsumers' perceptionen
dc.subjectorganic tomatoen
dc.subjectwillingness to payen
dc.titleCONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANAen
dc.typefolyóiratcikkhu
dc.typearticleen
dc.type.detailedidegen nyelvű folyóiratközlemény hazai lapbanhu
Fájlok
Eredeti köteg (ORIGINAL bundle)
Megjelenítve 1 - 1 (Összesen 1)
Nincs kép
Név:
PDF
Méret:
705.13 KB
Formátum:
Adobe Portable Document Format
Letöltés
Gyűjtemények
APSTRACT - Applied Studies in Agribusiness and Commerce (DE-journals)