The Role of Knowledge and Information Management Systems in E-Commerce Companies: Case Study of Shein and Temu

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dc.contributor.advisorVirágos, Márta
dc.contributor.authorIvanova, Valeriia
dc.contributor.departmentDE--Informatikai Kar
dc.date.accessioned2025-06-26T19:41:44Z
dc.date.available2025-06-26T19:41:44Z
dc.date.created2025-06-27
dc.description.abstractThis thesis looks at how two big online shopping platforms, Shein and Temu, manage and use knowledge to improve their businesses. Shein focuses on fast fashion and uses social media trends and data to quickly release new styles. Temu sells a wide range of products at low prices and keeps users engaged with games and rewards in the app. Both companies use AI and big data to make smart decisions and personalize the shopping experience. However, they also face problems like poor communication between teams, difficulties with data, and resistance to sharing information. The thesis also explores how new technologies and sustainable practices can help solve these issues and make their systems even better.
dc.description.courseGazdaságinformatikus
dc.description.degreeBSc/BA
dc.format.extent38
dc.identifier.urihttps://hdl.handle.net/2437/394716
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectknowledge management
dc.subjectmarketing
dc.subjectinformation technologies
dc.subject.dspaceInformatics
dc.titleThe Role of Knowledge and Information Management Systems in E-Commerce Companies: Case Study of Shein and Temu
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