Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model

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dc.contributor.authorSzabó-Szentgroti, Eszter
dc.contributor.authorSzabó-Szentgróti, Gábor
dc.date.accessioned2022-02-13T03:59:31Z
dc.date.available2022-02-13T03:59:31Z
dc.date.issued2021-12-22
dc.description.abstractIn today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low. JEL code: M10, M31, O14en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 15 No. 3-4 (2021) ,
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2021/3-4/6
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue3-4
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/328591en
dc.identifier.volume15
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/10133
dc.rights.accessOpen Access
dc.rights.ownerApplied Studies in Agribusiness and Commerce
dc.subjectsmart retailen
dc.subjectUTAUT2en
dc.subjectconsumer surveyen
dc.subjectCFAen
dc.subjectSEM-PLSen
dc.subjectindustry 4.0en
dc.titleFactors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 modelen
dc.typefolyóiratcikkhu
dc.typearticleen
dc.type.detailedidegen nyelvű folyóiratközlemény hazai lapbanhu
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