This thesis examines consumer preferences and attitudes towards electric vehicles (EVs). A literature review, PESTLE analysis, Five Forces analysis, and a survey of 100 vehicle owners or potential buyers. The thesis concludes that the EV market has significant growth potential, but there are barriers to widespread adoption. The industry must focus on EV range, cost, charging infrastructure, and mainstream acceptance. Tax incentives, subsidies, and other government support can help the industry grow by making EVs more affordable to consumers. The study suggests that with the right strategies and policies, the EV market can help the world transition to a more sustainable and environmentally friendly transportation system.