Theses (GTK)
Állandó link (URI) ehhez a gyűjteményhez
Theses collection of the Faculty of Economics and Business. The collection was started in 2015.
At the University of Debrecen, in accordance with the 2022 amendment to the 2011 Higher Education Act, student theses are only accessible from devices connected to the University's Eduroam WiFi network or from a university IP address.
“The thesis or diploma work of a student who has successfully passed the final examination shall be stored in full in the academic system of the higher education institution, and a record shall be maintained thereof. The stored theses and diploma works – with the exception of parts classified as confidential in accordance with the relevant legislation – must be made accessible and searchable without restriction through the academic system.” Further info on the National Higher Education Act in Hungarian: Felsőokt. tv. (új) - 2011. évi CCIV. törvény a nemzeti felsőoktatásról - Hatályos Jogszabályok Gyűjteménye.
Böngészés
legfrissebb feltöltések
Megjelenítve 1 - 20 (Összesen 735)
Tétel Korlátozottan hozzáférhető Cultural Attitudes and Perspectives in Alcohol MarketingGilani, Syed Abdul Qadir Hasan; Kiss, Virag Agnes Bakosne; DE--Gazdaságtudományi KarThis thesis compares Western and Eastern societies to examine how cultural attitudes affect alcohol marketing customer behaviour. It analyzes how cultural norms, attitudes, and beliefs affect alcohol use and global brand marketing. Hofstede's cultural aspects and Hall's context theory are used to study how individuality, collectivism, masculinity, and uncertainty avoidance affect alcohol advertising responses. My research for my thesis contrasts quantitative survey data with qualitative insights using mixed methods. That is, Eastern and conservative cultures link alcohol with moral restrictions, religious constraints, and social taboos, while Western societies enjoy it as a symbol of freedom, pleasure, and social identity. The results show that multinational alcohol corporations adapt their marketing to local cultural and regulatory differences along with policies from the World Health Organization. We will also discuss how culture influences consumer behaviour and marketing communication by analyzing these dynamics and emphasizes the need for culturally sensitive, responsible, and sustainable alcohol marketing in an increasingly linked globe, contributing to the global marketing ethics conversation.Tétel Korlátozottan hozzáférhető Exploring International Maritime Cargo Transport Frameworks to Evaluate Conventions, National Laws, and Emerging Challenges in the Era of Digitalisation and Sustainabilityzhao, xinying; tamás, fézer; DE--Gazdaságtudományi KarThe dissertation explores how digitalisation and sustainability issues can be integrated and addressed in global maritime cargo transport systems and legislation. The study utilises a qualitative research design, involving a systematic literature review (SLR). The focus was on the Hague-Visby Rules, the Hamburg and Rotterdam Rules, and the Chinese Maritime Code. Findings show that although the Hague-Visby Rules remain the most widespread and central, they are becoming obsolete in consideration of multimodal and digital logistics. The Hamburg and Rotterdam Rules are more balanced and favourable to shippers, but are not widely used. The comparative analysis indicates that the Maritime Code in China is inconsistent with international standards in some aspects and local priorities, which creates conflict when this law is used to regulate cross-border cases. A legal uncertainty regarding electronic bills of lading, multimodal liability, as well as environmental standards such as the IMO GHG Strategy and EU FuelEU Maritime, is also identified in the paper. Generally, it has been inferred that the harmonisation of digital and sustainability standards, the alignment of the UNCITRAL MLETR, and better planning of contracts must lead to some predictability, compliance, and just allocation of costs in international maritime law.Tétel Korlátozottan hozzáférhető Consumer Behaviour-Engagement Through Educational GamificationAzar, Sophie; Kiss, Virag; DE--Gazdaságtudományi KarThis thesis explores the role of gamification in education and investigates whether gamified learning can improve students' engagement and academic outcomes compared to traditional methods. The main objective was to analyse how university students perceive gamification as a concept, its elements, and compare it to conventional teaching methods. Aspects of gamification, such as its game elements (points, rewards, challenges...) were analysed to study the degree of impact they hold on a user's motivational skills and learning performance. The investigation was conducted through a mixed-method of primary and secondary research. Secondary research included published and academic articles, whereas the primary analysis incorporated a questionnaire in the form of a survey (which targeted university students as the sample). Results positively indicated that gamification can significantly enhance engagement, participation and knowledge retention. This research contributes to educational strategies by highlighting the importance of educational gamification and offers a foundation for further studies on its long-term effects.Tétel Korlátozottan hozzáférhető Consumer Behaviour and Motivations of university students in Hungary toward food delivery platforms and their subscription servicesHasan, Qasem; Kiss, Virág; DE--Gazdaságtudományi KarThis paper examines the factors behind the behaviour of university students in Hungary toward food delivery platforms and their subscription services, drawing upon basic theoretical concepts of consumer behaviour when using food delivery applications. To investigate this, a survey was conducted, and the 151 responses collected were studied. The conclusions offer an analysis of the factors motivating the usage of online food platforms and subscriptions, which can help such platforms improve their services and increase consumer loyalty.Tétel Korlátozottan hozzáférhető The Impact of AI-Driven Fraud Detection on risk management practices in the financial sectorMabrouk, Selma; Viktora , Vida; DE--Gazdaságtudományi KarThis thesis has been a valuable academic experience that deepened my understanding of how artificial intelligence is transforming fraud detection and risk management in the financial sector. Through extensive research and analysis, I explored how AI-based systems enhance the accuracy and efficiency of identifying fraudulent activities while addressing the ethical and managerial challenges they create. Conducting this study allowed me to connect theoretical insights with practical realities faced by financial institutions. It also strengthened my ability to think critically about the balance between technological innovation and responsible governance. Overall, this research reinforced my belief in the potential of AI to reshape fraud prevention and promote greater integrity within financial systems.Tétel Korlátozottan hozzáférhető Protection of foriegn direct investment in international business lawChidera, Daniel; Tamas, Fezer; DE--Gazdaságtudományi KarIn summary, my thesis sheds more light and goes through the policy and legal framework for the protecting foreign direct investment within the confinement of international business law with the main focus being a country that is a member of the European Union [hungary].Dueling on investment arbitration cases,reforms in international investment, different challenges investment laws faces in modern time.Tétel Korlátozottan hozzáférhető Perceptions of the Belt and Road Initiative in Hungary: A Business and Public Opinion StudyShubar, Mustafa; László, Erdey; DE--Gazdaságtudományi KarIt's an interesting topic, Filled of new visions and ideas, The future of trading and logistics, Public opinions and mutual benefits, Mega infrastructures development.Tétel Korlátozottan hozzáférhető Evaluation of Project Management Practices in NokiaAbdul Manaf, Ahad Ahmad; Viktória, Vida; DE--Gazdaságtudományi KarThis thesis explores how good project management and clear strategic direction help companies successfully roll out 5G technology, focusing on Nokia as an example. The findings show that when teams work together, goals are clearly defined, and projects are well-coordinated, the 5G implementation becomes smoother and more effective. The research concludes that aligning strategy with project execution not only improves efficiency but also strengthens Nokia’s competitiveness in the rapidly developing 5G market.Tétel Korlátozottan hozzáférhető Power of connection: the influence of social media & influencers on consumer purchase intentionHassan, Ahmed; Viktoria, Vida; DE--Gazdaságtudományi KarThis thesis explores how social media influencers shape consumer purchase intentions by linking credibility, authenticity, and content value to buying behavior. It explains that influencer marketing has become a key driver of digital commerce because followers perceive creators as trustworthy, relatable, and informative. Using recent academic and market evidence, the study identifies factors such as parasocial relationships, disclosure practices, and creator–brand fit as critical elements influencing trust and persuasion. Quantitative insights and SWOT/PEST analyses show that clear proof, fair pricing, and convenient in-app shopping drive conversion, while weak disclosure, fake engagement, and checkout friction reduce it. Overall, the research concludes that influencer marketing succeeds when credibility and message value align, turning social media feeds into effective decision-making spaces for modern consumers.Tétel Korlátozottan hozzáférhető Learning curve analysis in NASANejadtaheri, Atena; István Kun, András; DE--Gazdaságtudományi KarThis thesis explores how organizational learning in NASA's Landsat satellite program is explained by Knowledge Management (KM) and the Learning Curve (LC) model. Qualitative data from NASA's LLIS and APPEL systems further demonstrates that knowledge transfer improved reliability, mission longevity, and operational stability. Regression analysis of nine missions demonstrates that cost efficiency increased with cumulative experience, particularly after eliminating outlier missions (Landsat 1 and 5). These results show that NASA's learning is complex, integrating institutionalized experience sharing with technological advancement. All things considered, the Landsat program serves as an example of how effective knowledge management and ongoing organizational learning maintain performance and innovation over decades of space operation.Tétel Korlátozottan hozzáférhető The Correlation Between Fertility and Economic Growth: Based on the Comparative Analysis in Italy, Japan, Hungary, and China.Huo, Yibing; Tóth, Eszter; DE--Gazdaságtudományi KarThe purpose of this study is to compare recent research into the analysis of the interplay between fertility and economic growth. Using a sample of four countries, namely Italy, Japan, Hungary and China, this study systematically analyses the complex relationship between low fertility and economic development in terms of the dimensions of macroeconomic indicators, labour market, gender equality and family policies. Through empirical data and cross-country comparisons, the study reveals the deep logic of fertility behaviour that is influenced by the intertwined economic, cultural and institutional structures. The results of the study show that fertility changes exhibit obvious stage-specific characteristics and geographical differences.Tétel Korlátozottan hozzáférhető Understanding Consumer Behavior: How Perceived Value Influences Woman’s Luxury Fashion Choices in The Middle EastHammad, Kenda; Vida, Viktória; DE--Mezőgazdaság- Élelmiszertudományi és Környezetgazdálkodási KarThis thesis examines how perceived value shapes women’s luxury fashion choices in the Middle East, emphasizing the interaction between cultural, social, emotional, and ethical factors. It explores how concepts of prestige, identity, and modesty influence purchasing behavior within a region where religion and tradition remain strong social forces. The research combines theoretical and empirical perspectives to connect global consumer behavior models with local cultural contexts. By adopting a mixed-method design, it provides a comprehensive understanding of how consumers interpret luxury beyond material worth, viewing it instead as a reflection of personal and societal values. Ultimately, the study highlights the importance of aligning luxury branding with cultural authenticity and ethical awareness in order to strengthen consumer relationships in the Middle Eastern market.Tétel Korlátozottan hozzáférhető Fast and Sustainable Fashion: A Comparative Study of Students’ Attitudes and Buying Behaviour in Hungary and SpainPashina, Aleksandra; Bakosné Kiss, Virág Ágnes; DE--Gazdaságtudományi KarThe purpose of this work was to analyze how students in Hungary and Spain perceive and react to sustainable fashion in comparison with fast fashion. The aim of the study was to understand which factors, like price, income, education and awareness level, influence their buying behavior and attitudes toward ethical and sustainable fashion. The research focused on understanding what motivates students to buy ethical clothing, and what prevents them from doing so. The theme was chosen due to the growing environmental and social challenges associated with the fashion industry, which is one of the most polluting sectors worldwide. This also reflects the researcher's personal interest, which developed while studying the topic at the university and during an exchange semester in Spain.Tétel Korlátozottan hozzáférhető The impact of artificial intelligence on customer relations – the case of the banking sectorSalloum, Siba; Vida, Viktória; DE--Gazdaságtudományi KarThis thesis examines whether artificial intelligence in French banking really improves customer relations or just optimizes internal operations. It puts AI in the context of modern marketing and service management, and examines how tools such as machine learning, neural networks, chatbots and virtual assistants help to customize offers, guide the customer journey and reduce waiting times. At the same time, it is emphasized that trust and the presence of skilled, empathetic employees are still important. The study uses a quantitative, inductive survey of French bank customers to assess factors such as demographics, preferred communication channels, awareness of AI, perceived service quality and the importance of human interaction. The findings show that customers clearly recognize the benefits of AI saving time, simplifying administrative processes and improving access to information. However, they continue to rely on human advisors for more complex problems. Overall, the results show that AI can most effectively strengthen customer relationships when combined with reliable and well-trained human support.Tétel Korlátozottan hozzáférhető Economic Analysis of a Nigerian Family BusinessAdebayo, Samuel; Szőllősi, László; DE--Gazdaságtudományi KarThis thesis presents an economic analysis of a selected Nigerian family business, focusing on its financial performance, management structure, and sustainability strategies. It explores how family ownership influences business decisions, profitability, and long-term growth. Using both qualitative and quantitative data, the study evaluates key economic indicators such as revenue trends, cost efficiency, and capital utilization. The research also highlights the challenges faced by family-owned enterprises in Nigeria, including access to finance and succession planning. Findings reveal that effective management practices and strategic reinvestment contribute significantly to business stability. The study concludes with policy recommendations to support the growth of family businesses in developing economies.Tétel Korlátozottan hozzáférhető Institutional Reforms and FDI Inflows: Case of HungaryPeng, Wanyun; Czeglédi, Pál; DE--Gazdaságtudományi KarThis thesis looks into how institution reforms affect the FDI in Hungary by analysing the the institutional quality and economic factors from 2004 to 2023 with its FDI in flows. The result shows that institutional quality has only a limited impact as Hungary's governance remained revaltively stable during the seleced period whie FDI fluctuate a lot. Instead, ficsal measures and active goverment coordination play a stronger role in attracting FDI. Once institutioanl stability is achieved, practical policy can ensure continued investor participation and become the main drivers of foreign investment.Tétel Korlátozottan hozzáférhető Critical Challenges in Myanmar's Tourism Industry: An Analytical StudyZaw, Khaing Thazin; Tóth, Eszter; DE--Gazdaságtudományi KarThe historical and statistical overview of Myanmar’s tourism development revealed significant growth after 2010, particularly in terms of GDP contribution and job creation. However, it also highlighted persistent issues such as political instability, infrastructure gaps, and environmental concerns. Analyzing these patterns deepened my understanding of how interconnected economic, political, and social factors shape the tourism sector.Tétel Korlátozottan hozzáférhető Digital Thrifting: The Success of 'Pick It'Razzak, Ahmed; Vida, Viktória; DE--Gazdaságtudományi KarBy using *Pick It*, an online thrift store in Debrecen, Hungary, as a case study, the thesis **"Digital Thrifting: The Success of 'Pick It'"** investigates how digital marketing can promote sustainable fashion. According to the research, a small local idea was transformed into a successful, community-focused brand through the strategic use of social media, influencer collaboration, and storytelling. Authenticity, emotional branding, and proactive interaction with consumers who appreciated sustainability and uniqueness were the main drivers of Pick It's success. The study emphasises how user feedback and digital tools enhanced operational effectiveness and customer experience. It comes to the conclusion that small, mission-driven companies can grow significantly by integrating technology, sustainability, and community values into their marketing strategy.Tétel Korlátozottan hozzáférhető Drivers and determinants of nutrition label use among consumersGrof-Tisza, Greta; Bakosné Kiss, Virág; DE--Gazdaságtudományi KarThis thesis examined consumer behavior toward food labels in Hungary and the United States, focusing on how demographic, socioeconomic, and lifestyle factors influence engagement with nutrition labels within each country, factors that motivate or discourage engagement with nutrition labels, and differences in country responses to various FOPLs (Traffic Light, Warning labels, and Nutri-Score). A substantial portion of respondents claim to actively engage with nutrition labels to a certain extent. Demographic and socioeconomic variables such as income, age, and education did not significantly predict label use, instead, lifestyle factors, such as behaviors, confidence, and attitudes toward healthy eating, played a more significant role. Nutritional information and ingredients were surpassed by price and taste, remaining the most influential factors across both countries, indicating that certain external factors have greater influence on purchase decisions than nutritional value. When comparing different front-of-pack label formats, TLS consistently emerged as the most supported option but NS and WLs proved to be more effective in influencing purchasing intentions. No significance was found between countries and how they responded to the given FOPLs, suggesting that, regardless of differences between countries, labeling systems are still perceived similarly. Overall, the findings suggest that interpretive labels, like NS or TLS, can guide healthier purchases across countries and provide valuable insights for global labeling policies.Tétel Korlátozottan hozzáférhető Innovative Project Management Methods in the Metal Construction Sector: A Case Study on Sfera96 LLCSalamov, Rashid; Vida, Viktória; DE--Gazdaságtudományi KarA Case Study of Sfera96” focuses on the application of modern project management practices within Sfera96, a family-owned metal construction company based in Azerbaijan. This case study explores how specific project management methods have been adopted and tailored to meet the unique demands of the metal construction industry. With a focus on optimizing operations, enhancing quality, and improving overall efficiency, the thesis examines the tools, techniques, and strategies employed at Sfera96 to ensure successful project delivery. By analyzing both primary and secondary data sources, the study aims to provide insights into the effectiveness of these methods, drawing conclusions on their impact on productivity and suggesting further developments. Additionally, the findings are positioned within the broader context of the construction industry, providing recommendations on how Sfera96, and similar companies, can continue to leverage project management innovations to remain competitive.