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Tétel Korlátozottan hozzáférhető Analysis of Social and Environmentally Conscious Behavior as Part of Company's Social Responsibility and Its Public AcceptanceAlhassan, Maryam Talatu; Vida, Viktoria; DE--Gazdaságtudományi KarThis research estimates public perceptions of corporate environmental responsibility and the use of clean energy in terms of how societies exhibit environmentally sensitive behavior through their operations and the degree to which clean energy is being used within daily business operations. It carries out a large-scale survey among 100 participants, analyzing responses across various dimensions of corporate social responsibility, especially those relevant to environmental practices.Tétel Korlátozottan hozzáférhető The Impact of Packaging Design on Freshness Perception in Dairy Products: an Eye-tracking Consumer StudyIzimova, Dana; Kiss, Marietta; DE--Gazdaságtudományi KarThe thesis aimed to identify the impact of colour and imagery on freshness perception in the packaging of dairy products. An eye-tracking study with 21 participants was conducted together with a questionnaire. After analysing the results, assessing the questionnaire responses, heatmaps, and eye-tracking metrics, valuable insights were gained. Firstly, cool colours, and natural imagery of cows and fields increase the perception of the freshness and healthiness of dairy products. Secondly, no significant gender-specific difference was found in terms of visual attributes and its impact on decision-making. This research contributes to literature in the growing field of neuromarketing as well as practical usage for marketers seeking to study the subconscious of consumers to make marketing decisions.Tétel Korlátozottan hozzáférhető Consumption Frequency of Hell Energy Drinks and Related Consumer HabitsPhilippe, Tamerlie Jane; Fenyves, Noémi Dóra; DE--Gazdaságtudományi KarThe thesis focuses and analyses the success of the Hungarian company, Hell Energy Drink. It contains a brief history of energy drinks and details the general components of the beverage type. Further down, the paper explores the role and impact of the 4Ps of marketing on consumer habits and identifies the respective marketing strategies employed by the company. The paper emphasizes the importance of consumer behavior for marketers and companies . One goal of the thesis was to determine the drivers towards Hell Energy products consumption as well as the barriers towards consumption. The primary research of the thesis was conducted in two separate focus groups, in which semi-structured topic questions were covered. As the focus groups' aimed to gather insights, the categories included, brand perception, advertising, health and sustainability.Tétel Korlátozottan hozzáférhető The Application and Impact of IAS 16 and IAS 38 on Financial Reporting: A Comparative Analysis of L’Oréal and BeiersdorfZhukina, Arailym; Hamad, Mirjam; DE--Gazdaságtudományi KarThis thesis provides an overview of the application and impact of IAS 16 and IAS 38 on the financial statements of L'Oréal Group and Beiersdorf AG. It analyzes how these standards are applied in each company, highlighting key similarities and differences in their financial statements. The thesis reveals the impact of these standards on asset management and financial health, supported by financial data of companies and comparative assessment. The results show the most important elements of such standards in the issue of transparency and strategic asset management in the beauty industry. This paper helps to understand the importance of IFRS in shaping global financial practice.Tétel Korlátozottan hozzáférhető The Market Effect of Trade War on International Soybean MarketWenxuan, Chen; Márkus, Ádám; DE--Gazdaságtudományi KarThe thesis "The Market Effect of Trade War on International Soybean Market" explores the impact of the U.S.-China trade war on global soybean trade, with China imposing a 25% tariff on U.S. soybeans in 2018. This led to a sharp decline in U.S. exports to China, with Brazil stepping in to become the primary supplier. The thesis analyzes production costs, transportation efficiencies, and geopolitical factors influencing the shift. Brazil's soybean industry benefited from the trade war, while U.S. farmers experienced significant economic losses. The research highlights how the trade war reshaped global soybean supply chains, with long-term implications for both countries' agricultural sectors.Tétel Korlátozottan hozzáférhető Financial transactions in the European Union: Landscape of integration, innovation and challengesVanak, Sakina; Fézer, Tamás; DE--Gazdaságtudományi KarThis thesis examines the integration of financial transactions within the EU, emphasizing fintech innovations, regulatory challenges, and digital advancements such as blockchain technology. It underscores the effects of these factors on cross-border transactions, consumer protection, and the overall economic stability of the EU's financial landscape.Tétel Korlátozottan hozzáférhető Promoting sustainable consumption of luxury products through marketing in South KoreaLee, Chanhwi; Csapóné Riskó, Tünde; DE--Gazdaságtudományi KarThe thesis aims to study how sustainable marketing can promote the sustainable consumption of luxury products among South Korean citizens. Sustainability is becoming a controversial issue worldwide, and it affects diverse fields such as ecology, economy, and society. Consumption is a major factor influencing sustainability. The increase in luxury consumption among South Koreans impacts sustainability. Therefore, this study was conducted to determine whether South Korean consumers are aware of sustainable consumption and how they think about luxury brands' marketing.Tétel Korlátozottan hozzáférhető Structural changes in economics of Bangladesh during the period 1971-2021Myth, Naomi Samin; Vida, Viktoria; DE--Gazdaságtudományi KarIn my thesis, I attempted to highlight the economic growth that has taken place in Bangladesh during the time period 1971-2021.Tétel Korlátozottan hozzáférhető The Impact of Yibin's School-enterpries cooperation projectsHuang, Qiaochu; Vida, Viktória; DE--Gazdaságtudományi KarThe research topic of this thesis is the impact of school-enterprise cooperation on the local economy of Yibin City. First, I briefly introduce the current situation of education in China and related education policies based on relevant domestic and foreign literature. Then, I select Yibin City, Sichuan Province, China as a case study, introduce the specific background of Yibin City such as economic conditions, educational background, etc., introduce school-enterprise cooperation projects, and use the interview method to interview employees of enterprises involved in school-enterprise cooperation to understand some of the current status, achievements and difficulties of school-enterprise cooperation. Finally, to make suggestions for the current difficulties.Tétel Korlátozottan hozzáférhető Assess financial health of a company using financial ratios and textual analysis in annual reports: an applied case studyDo, Quang Hieu; Lakatos , Vilmos; DE--Gazdaságtudományi KarThe study has investigated the financial health of the company Gedeon Richter as a case study using two different method financial ratios analysis which focus on the Altman Z-score and textual analysis with focus on CEO’s letters in the period of 5 year from 2019 to 2023. With the primary aim of assessing if the two methods give a more comprehensive view of the company’s financial health by using both quantitative and qualitative data. The finding revealed that while financial ratios reflect the past financial operation of the company, textual analysis gives attention to important topics, management’s tone which affected by market condition and internal situation including non-financial aspects. In some case even though company gain more risk it could be positive due to the alignment with the strategy and some case, the negative tone is not affecting the financial operation as it is market situation which not directly affect financial operations, but it is still a risk to be considered. In conclusion, while the two methods are fundamentally different, they could work well with each other in giving holistic understanding of the financial health situation of the company through analyzing both quantitative, historical data and subjective outlook and sentiment. There are some limitations to be considered on the subjectivity, complexity and unstructured nature of textual data and the bias could be from the only point of view of CEO and the generalization of the method due to the different in the textual data is not always available and the finance and industry specific vocabulary could cause a lot of difficulty of analyzing. In conclusion, the use of combined methods is suggested and there is a need for further research to develop better tools for textual analysis and explore the potential of making textual data as a required component of financial reporting.Tétel Korlátozottan hozzáférhető The Impact of Livestream on Purchase Intention in Vietnam: Case of TikTokVu, Hoang Phuong Nhi; Tumiwa, Johan; DE--Gazdaságtudományi KarThis research explores the impact of live streaming on online shopping, building on prior studies that examined factors such as trust, behavioral intention, influencer marketing, and perceived risk. Expanding this scope, the study investigates new factors like live streamer, price perception, and scarcity persuasion to determine their effects on consumers' perceived value and purchase intention on TikTok. Using quantitative methods and an online questionnaire, data from TikTok users were analyzed through SPSS, including reliability testing, exploratory factor analysis, correlation, regression and Sobel test. Results reveal that live streamer, price perception, and scarcity tactics significantly influence perceived value and purchase intention, offering valuable insights for businesses seeking to optimize live streaming strategies. However, limitations include a small sample size and a lack of focus on demographic factors like age and income. Future research should expand the sample and examine cultural and social factors for a comprehensive view of live stream-driven consumer behavior.Tétel Korlátozottan hozzáférhető The Fair-Trade Opportunities and the Green Development in MongoliaOtgonbayar, Munkhbayasgalan; Tóth, Eszter; DE--Gazdaságtudományi KarAbstract: Mongolia, a country with a rich nomadic heritage, has been increasingly engaging in international trade. As globalization continues to shape the world economy, there is a growing need to balance economic development with ethical and sustainable practices. This thesis explores the intersection of the fair-trade movement and green development in Mongolia, analyzing the potential benefits for both local producers and the environment. The research aims to understand the current state of fair-trade practices in Mongolia and assess the environmental impact of existing trade activities. By examining the socio-economic and environmental aspects, this thesis seeks to contribute valuable insights into the integration of fair-trade principles and environmentally friendly trade practices in Mongolia.Tétel Korlátozottan hozzáférhető Insights into Consumer Preferences and Demand for Rural Agricultural Products in Vientiane capital, Lao People’s Democratic RepublicSysomphone, Phengsavanh; Kovács, Krisztián; DE--Gazdaságtudományi KarThis thesis provides a comprehensive understanding of consumer preferences and demand for rural agricultural products in Vientiane Capital. The insights gained from this research can help rural producers, marketers, and policymakers develop effective strategies to enhance the marketability and sustainability of rural products in Lao PDR’s growing urban economy.Tétel Korlátozottan hozzáférhető Analysis of Project Management Methods in Alibaba CorporationChen, Xudong; Vida, Viktória; DE--Gazdaságtudományi KarThis thesis intends to check out Alibaba Group's project management technique and its vital role in the company's worldwide development and service success. Via the analysis of Alibaba's monitoring methods in various projects, this paper exposes the importance of project management in the quick advancement of business and in handling market challenges. The research study combines qualitative and quantitative analysis approaches and covers particular instances of effective and failed projects.Tétel Korlátozottan hozzáférhető Structural Adjustment Program of the IMF in TunisiaSaffar, Hbib; Tóth, Eszter; DE--Gazdaságtudományi KarAfter independence, Tunisia experienced an important period of prosperity and economic development. However, this period did not continue due to mismanagement at some point, which led to a great increase in public debt and economy recession. To tackle this problem, the country went to the IMF for a loan. But the loan was not for free, there were some conditions to be implemented. As a result of the structural program, some social and economic problems rose.Tétel Korlátozottan hozzáférhető FC Barcelona: The rise and fall of the greatest club in historyHussien Bahr, Abdullah; Bács, Bence András; DE--Gazdaságtudományi KarThis thesis analyzes the reasons for FC Barcelona's financial crisis since 2020. Despite being one of the richest clubs in the world until 2018 and 2019, the club finds itself going nearly bankrupt in 2020 and 2021. This thesis takes the financial reports into account, analyzing statements from 2014/2015 until 2021/2022. The thesis also discusses whether COVID-19 pandemic economic shockwave was the reason behind the situation, the financial fair play rules of UEFA, or bad managerial decisions. Two similar cases are also discussed such as English side Manchester United FC and Italian side AC Milan.Tétel Korlátozottan hozzáférhető The proposal to use the LIFO method instead of the FIFO inventory management method in countries applying International Financial Reporting StandardsAmangeldi, Alisha; Hamad, Mirjam; DE--Gazdaságtudományi KarThis thesis explores whether countries adhering to IFRS standards should consider adopting the Last-in, First-out (LIFO) inventory valuation method in place of First-in, First-out (FIFO). Drawing on extensive analysis, it assesses the potential advantages of LIFO, such as tax savings and enhanced cash flow, particularly for industries sensitive to inflation, like retail and oil and gas. While LIFO may better reflect economic conditions in inflationary periods, it also presents significant challenges in global comparability and regulatory compliance. By examining both the benefits and limitations of LIFO, the study offers strategic recommendations for potential IFRS amendments. Ultimately, it suggests that allowing LIFO under IFRS could enhance reporting flexibility for companies in economically volatile regions.Tétel Korlátozottan hozzáférhető From Bankruptcy To Recovery: Case Study of Strategic Decision-Making of an SME from the Automotive Industry in TürkiyeSezen, Can Taha; Madai, Hajnalka; DE--Gazdaságtudományi KarThis study analyzes the strategic decision-making processes of "Model Company," a small to medium-sized enterprise in Türkiye's automotive spare parts industry, from 2001 to 2008. Several analytical frameworks were utilized to comprehend the components contributing to the company's challenges amid the 2008 global financial crisis and its recovery. The PEST Analysis evaluated macroeconomic and regulatory influences on the company, encompassing political reforms, economic expansion, social dynamics, and technical progress. Porter's Five Forces analysis assessed industry competitiveness and pressures, indicating intense competitive rivalry, minimal supplier bargaining power, significant buyer bargaining power, a low threat of new entrants, and a moderate threat of substitutes. The Key Internal Factors Analysis revealed internal strengths and weaknesses in management practices, marketing strategies, finance systems, production and operations, research and development, and management information systems. The Grand Strategy Matrix identified strategic activities due to the company's weak competitive stance in a slow-growth industry, directing post-bankruptcy strategies.Tétel Korlátozottan hozzáférhető Challenges of Economic Integration in the EAEU most specifically in KyrgyzstanAliiaskarov, Aidar; Márkus, Ádám; DE--Gazdaságtudományi KarThis thesis provides a thorough examination of the challenges and opportunities Kyrgyzstan faces as a member of the Eurasian Economic Union (EAEU), with a particular focus on economic integration. It explores the theoretical frameworks of economic union, including neoclassical and customs union theories, to understand the potential benefits and limitations for smaller economies within larger trading blocs. Through qualitative analysis, the study highlights key issues for Kyrgyzstan, such as trade imbalances, reliance on remittances, and regulatory alignment challenges, while also considering geopolitical factors like Russia's influence. The research effectively outlines both the gains and setbacks Kyrgyzstan experiences in the EAEU, offering specific recommendations for strengthening its integration. Overall, the thesis contributes valuable insights into regional economic integration for smaller economies in post-Soviet spaces. Its findings are relevant for policymakers and scholars focused on Central Asian economics and international trade relations.Tétel Korlátozottan hozzáférhető A Comparative Analysis of Consumers' Consumption Motives and Perception of Dietary Supplements in Hungary and JordanIsleem, Karim; Kiss, Marietta; DE--Gazdaságtudományi KarThe thesis studies how Hungarian and Jordanian consumers perceive dietary supplements via different dimensions, and how this is translated into their consumption habits. The examined perception dimensions include consumption habits and motives, brand loyalty, effect of word of mouth, knowledge of potential hazards resulting from dietary supplement consumption and knowledge of regulations. Moreover, the thesis presented how the differences in the commercial regulations of dietary supplements in both countries handled the topic of marketing and legislating dietary supplements. The marketing strategies and distribution of dietary supplements worldwide were also studied to examine discrepancies and how it can lead to exploitation of marketing practices. Overall, The umbrella that this study was carried under is ethical marketing, emphasizing exploitation of marketing practices and urging dietary supplements' manufacturers to carry marketing ethically.