Theses (GTK)

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  • TételKorlátozottan hozzáférhető
    Improving business processes by Integrating Lean Management Principles: A Mixed-Methods Analysis of Expert Insights and Academic Perspectives
    Malkova, Anna; Pakurár, Miklós; DE--Gazdaságtudományi Kar
    This thesis investigates the application of lean management principles across various sectors, highlighting a gap between theory and practice. It utilizes a mixed-methods approach, combining literature study and expert interviews to examine lean process's impact. Key findings show significant benefits in efficiency and quality management, even though with challenges in adoption and sustainability. The study proposes integrating continuous improvement cultures and digital technologies to enhance lean practices. Recommendations are given to overcome these challenges.
  • TételKorlátozottan hozzáférhető
    Analysis of EU Labour Market During Pandemic
    Hassan, Ali; Trón, Zsuzsanna; DE--Gazdaságtudományi Kar
    My Thesis Topic is ANALYSIS OF EU LABOR MARKET DURING PANDEMIC. The core purpose of researching this topic was to highlight the issues of the Labour market of the European Union during COVID-19. I discussed the pre and post-COVID labor market and how it reacted during the pandemic.
  • TételKorlátozottan hozzáférhető
    A modern transaction in international business law: E-commerce
    Louizi, Ghada; Fézer , Tamás; DE--Gazdaságtudományi Kar
    The thesis is an exploration of the enormous impacts of e-commerce on international business transactions and its shifts and challenges within the legal frames and dispute resolutions. It emphasizes how e-commerce has posed new shapes for legal considerations and trade practices around the globe from traditional business models to digital platforms. The efficiency of both traditional and modern conflict resolution procedures, such as alternative dispute resolution and online dispute resolusion , in resolving issues involving e-commerce are questioned and we came to the conclusion that ODR might be particularly useful, in that it could provide an efficient, rapid, and readily applicable solution within the digital space, in comparison to other mechanisms such as litigation. A series of international conventions and laws adapted to be applied to the digital age. This thesis evaluates the impact of e-commerce on traditional trade laws and the efforts made by international bodies like the WTO and regional agreements to accommodate the digital economy. We outline several problems, including those related to data security, privacy regulations, and digital customer rights, as well as the legislation that has been put in place to address them. Noteworthy is the analysis of the successful new 2021 VAT regulations in the EU, which exemplify significant legal adaptations to accommodate e-commerce. The thesis concludes that while e-commerce has driven economic growth and innovation, it has also necessitated an ongoing reevaluation and adaptation of legal frameworks to ensure they remain effective in a digital world. This work supports a concerted international effort to create a strong and stable legal framework for e-commerce since this is essential to maintaining its advantages in global trade.
  • TételKorlátozottan hozzáférhető
    The Impact of ODOP Trademark on Firms’ Performance of Entrepreneur in Vientiane Capital, Laos
    Sisounonth, Oulayvanh; Fézer, Tamás; DE--Gazdaságtudományi Kar
    This thesis study on the impact of ODOP trademarks on firms’ performance of entrepreneurship in Vientiane Capital, Laos, mainly focuses on analyzing the overall ODOP firms and the impact of ODOP trademarks on firms’ performance. We collected data from the Ministry of Industry and Commerce of Laos (MOIC), including 65 questionnaire surveys distributed to firms that received ODOP trademarks. The ordinary least squares method (OLS) was used to analyze the empirical results. The findings of the descriptive analysis illustrated that most firms that received ODOP trademarks are in Vientiane Capital, Handicraft sector has received the most ODOP trademarks, and the country’s SMEs are mostly scattered in Vientiane Capital. The OLS results show that labor and improving product quality are the main factors that affect firms’ performance, with statistical significance at the 95% confidence interval; likewise, education and gender are also significant factors influencing firms’ performance.
  • TételKorlátozottan hozzáférhető
    Chatbots: Responding to Customer Concerns in Real-Time and its Effect on Sales in Mongolian Markets
    Ariunbold, Kherlen; Fehér, András; DE--Gazdaságtudományi Kar
    The thesis explores the deployment of chatbots and their impact on customer satisfaction and sales growth in the unique context of the Mongolian market. Through a mixed-methods approach combining qualitative interviews and a quantitative survey, the study investigates the status and potential of chatbots within the Mongolian business landscape. In summary, the thesis suggests that chatbots, even in their current basic form, have a positive impact on customer relationship management and sales within the Mongolian market. However, for chatbots to truly enhance customer experiences and contribute to sustainable growth, development efforts must focus on technological advancements, user experience design, and data security.
  • TételKorlátozottan hozzáférhető
    Consumer behavior towards Energy Drink in the context of emerging Healthier Lifestyle
    Munkhtulga, Temuujin; Kiss, Marietta; DE--Gazdaságtudományi Kar
    This thesis investigates consumer behavior towards energy drinks in the context of healthier living. Customers are becoming more concerned of the nutritional value and potential health effects of the foods they eat. This study's primary argument is that how consumers' growing health consciousness influence consumer behavior in the extend of energy drinks usage. A literature review and an online survey is provided as the foundation for this thesis. The secondary research emphasized on the energy drink market, consumer behavior and their theories. There is a rise in popularity and expansion of energy drinks, as well as the health risks they represent due to high quantities of caffeine and sugar, which can lead to problems like heart problems and sleep deprivation.
  • TételKorlátozottan hozzáférhető
    The Importance of E-Commerce Law in Safeguarding Consumers' Rights and Interests, with Examples from China and the European Union
    Hou, Yifan; Fézer, Tamás; DE--Gazdaságtudományi Kar
    The article explores how e-commerce laws in China and the EU protect consumer rights. Next, it analyzes the impact of COVID-19 on online consumer behavior and e-commerce, and how these changes affect the development of e-commerce and the adaptation of consumer protection laws. The article emphasizes the importance of data protection in enhancing consumer trust. The impact of the EU's GDPR on global standards is explored. Discusses the legal challenges of cross-border e-commerce and how they can be addressed through international cooperation and legal framework reform. The paper compares e-commerce laws in China and the EU and makes recommendations for improving consumer protection.
  • TételKorlátozottan hozzáférhető
    Fair Trade: Theory And Application On The Global Tea Trade
    Kaziev, Tofig; Tóth, Eszter; DE--Gazdaságtudományi Kar
    This thesis explores impact of Fair Trade certification on the tea industry, highlighting its role in enhancing economic stability, social welfare as well asd environmental sustainability through literature reviews, case studies, and consumer surveys. A public survey was conducted online using Google Forms and findings were compared with literature review. Economically, Fair Trade ensures minimum pricing and premium payments, offering protection and empowerment to producers by stabilizing income and funding community development projects. Socially, it prioritizes decent working conditions and community development, increasing consumer awareness and willingness to support ethical practices. Environmentally, Fair Trade encourages sustainable agriculture to mitigate environmental degradation and adapt to climate challenges. However, study identifies challenges such as consumer awareness gaps and uneven benefits distribution among producers, suggesting areas for further improvement in Fair Trade practices.
  • TételKorlátozottan hozzáférhető
    Economic Convergence of European Union: Case Study of Croatia
    Gao, Huiying; Trón, Zsuzsanna; DE--Gazdaságtudományi Kar
    This thesis focus on the European Union integration, using Croatia as a case study. It examines Croatia's economic convergence phenomenon from various perspectives, closely studying the process of Croatia gradually converging with the economies, living standards, and other indicators of prosperity of EU affluent countries. The thesis analyzes Croatia's GDP, labor market, institutional system, and Human Development Index from 2000 to 2022, comparing them with other EU countries. It also explores the roles of the government and the EU in Croatia's development path, as well as how policies influence its evolution. Multiple data sources such as Eurostat, the World Bank, the International Monetary Fund, and the Human Development Report are utilized to compare the convergence process of Croatia with affluent EU member states.
  • TételKorlátozottan hozzáférhető
    Impact of intra-regional trade on economic growth - the case of ECOWAS
    Alozie, Victor Chinecherem; Márkus, Ádám; DE--Gazdaságtudományi Kar
    The study explores the benefits of regional trade to the ECOWAS member countries, proxying economic benefit with the GDP per capita of ECOWAS. The study adopted a descriptive design to analyse the trading performance of the ECOWAS countries, both regionally and with the rest of the world. It also introduced control variables such as inflation, exchange rate, population, and a dummy variable to capture the effect of the economic union sub-group within ECOWAS. The study gathered secondary data from the 15 members of ECOWAS from 2010 to 2022. The data was sorted and tested for completeness and fitness using the STATA application.
  • TételKorlátozottan hozzáférhető
    Signaling and Screening in Human Resource Management
    Sahi, Anoosha Tariq; Kun, András István; DE--Gazdaságtudományi Kar
    This thesis explores what factors among skills, experience and education recruiters value most. A global survey of 110 applicants found skills ranked highest, followed by experience, then education. Interestingly, Europeans prioritized skills even more. Gender and employment status had little impact, though men leaned slightly more towards skills. This research suggests skills are king, but a larger dataset could strengthen the findings.
  • TételKorlátozottan hozzáférhető
    Consumer Protection in E-commerce and E-transactions
    Mohammadi, Shah Zaman; Fézer, Tamás; DE--Gazdaságtudományi Kar
    Consumer preferences, behavior, and habits have changed dramatically as a result of the growth of the Internet and e-commerce. E-commerce is expanding quickly, but it's evident that users of the Internet encounter many of the unavoidable issues that come with it, particularly when it comes to rights violations. hence this thesis provides an answer to In how might current e-transactions protect consumers?
  • TételKorlátozottan hozzáférhető
    Comparison of three economic indicators (GDP growth, inflation,unemployment) between capitalist and socialist countries
    Yu, Keying; Nádasi, Levente Sándor; DE--Gazdaságtudományi Kar
    The purpose of this study is to give us a comprehensive understanding of the economic trends and patterns of these different countries by studying the changes in GDP growth, inflation, and unemployment in different countries within a specific period we choose, and the factors that influence the changes in these indicators. In addition, this article's research can also reveal differences in economic performance and policy approaches across countries. Most importantly, the results of this study can be used to inform decision-making and assist policymakers in formulating effective positive assumptions to promote economic development, stability, and social welfare.
  • TételKorlátozottan hozzáférhető
    Comparative Analysis of Hydrogen Production Methods: Costs, Emissions, and Transition Toward Sustainability
    Mansor Adbi, Muhammad Al Ekram Bin; Bai, Attila; DE--Gazdaságtudományi Kar
    The thesis presents a comparative analysis of three primary hydrogen production methods which are Steam Methane Reforming, Coal Gasification and Electrolysis. The study aims to examine the characteristics and research advancements of each method. It also access the economic costs, evaluate their environmental impacts, with a focus on carbon emissions of each method for sustainable hydrogen production. This thesis delves into the relationship between renewable energy and economic dynamics within the realms of business study. With a keen interest on renewable energy economics and sustainable development principles, the thesis offers valuable insights for policymakers and businesses seeking to understand and leverage the transformative power of renewable energy in shaping future economies.
  • TételKorlátozottan hozzáférhető
    The Role of WTO in Mitigating Trade Wars: A Case Study of the US-China Trade Conflict
    Abdykerimova, Ayazhan; Markus, Adam; DE--Gazdaságtudományi Kar
    This thesis examines WTO’s central role in resolving trade disputes, considering the US-China trade war as the most recent example, revealing the difficulties and the urgent necessity for an overhaul of the WTO to maintain its efficiency in the present-day global trade situation. The WTO started as the GATT (General Agreement on Tariffs and Trade) in the wake of the Second World War and was later institutionalized in 1995. It has thus been the backbone of healthy trade relations between nations. Nevertheless, the constant trade war between the US and China undermines the WTO's dispute resolution mechanism and its ability to adapt to changes in global trade. The thesis will critically assess the WTO's role in resolving those problems by analysing the evolution of GATT into WTO, past trade conflicts and case study of the US-China trade war.
  • TételKorlátozottan hozzáférhető
    Analysis of The Coffee Market and Consumer Behaviors Preferences in Lao PDR
    Sipaseuth, Chintiyakone; Kovács, Krisztián; DE--Gazdaságtudományi Kar
    The coffee sector in Laos can drive the economy and support small farmers by enabling them to large scale producers. The demand for Lao coffee production is increasing both domestically and globally. The government also aims to enhance the coffee producers' efficiency, sustainability, and access to global markets. Lao coffee products are available in many forms, including pre-packages ready to drink, instant coffee powders, and specialty coffee beans. Most consumers in Lao PDR are middle-aged and likely to consume as part of their daily routines and occasionally as a sign of hospitality. The main factors that influence are drinking habits, drinking for its energy, alertness, and relief from exhaustion. Cold coffee also offers refreshing to consumers in hot and humid region as Lao PDR.
  • TételKorlátozottan hozzáférhető
    Protection for Foreign Direct Investment within EU under International Business Law
    Wang, Yinan; Fézer, Tamás; DE--Gazdaságtudományi Kar
    This thesis provides a comprehensive analysis of Foreign Direct Investment (FDI) within the European Union (EU), exploring the nuanced interplay between EU trade policies, external economic shocks, and their cumulative impact on FDI flows and positions across member states. The study's objectives were to elucidate how these dynamics influence the EU's attractiveness to foreign investors and to identify actionable strategies for enhancing equitable economic development within the Union. Through an extensive review of existing literature, analysis of FDI data, and examination of key EU policy milestones, this research offers insights into the complex factors shaping FDI trends in the EU.
  • TételKorlátozottan hozzáférhető
    The Business of Carriage of Goods By Sea
    Nabbout, Wael; Fézer, Tamás; DE--Gazdaságtudományi Kar
    "The Business of Shipping Goods by Sea" dives into how global shipping has evolved and its impact today and the world of maritime trade. It shows how shipping drives international trade and economies, while also looking at challenges like recent disruptions and environmental issues. By discussing events like the Suez Canal blockage and conflicts, it explains their effects on shipping. Additionally, it talks about efforts to be more sustainable and how the industry has dealt with COVID-19. overall, this thesis offers an easy-to-understand summary of the commercial elements of transporting goods by sea. The aim is to captivate readers and boost their comprehension of how the maritime industry fuels worldwide trade and promotes sustainability as well as gives a clear picture of the shipping world and its importance to today's society.
  • TételKorlátozottan hozzáférhető
    The future sustainability:Circular economy in business management
    Wang, Yuchao; Karcagi-Kováts, Andrea; Harazin, Piroska; DE--Gazdaságtudományi Kar
    The world is at a critical juncture, dealing with the challenges of economic growth, resource depletion and environmental degradation. Just like this protracted Russia-Ukraine war has revealed many problems in various countries. For example, the issue of Energy Dependence and Security and the issue of Economic Resilience. A linear economic model of "take, make, dispose" is no longer sustainable and compromises the wellbeing of future generations. In my opinion, addressing these issues requires a paradigm shift in our economic structures, leading to the emergence of the concept of the circular economy This study aims to understand how businesses can effectively transition to a circular economy, identifying key drivers, barriers and success factors. The research questionis: "How can businesses successfully implement circular economy principles in their operations?"
  • TételKorlátozottan hozzáférhető
    Cost-benefit Analysis of the 'Automated Sorting' Project at ZTO Express
    Fang, Hongyun; Szőllősi, László; DE--Gazdaságtudományi Kar
    This complete report takes a strategic financial management and operational success of ZTO Express, a Chinese leading entity in the early developing express delivery industry having the time period of 2014 to 2025, in consideration. In view of this, a critical investigation of ZTO Express’ financial achievement emphasizes how the firm has managed to navigate the conundrums that come with the emergence of the online market in China. The study employs the principles of Net Present Value (NPV), Internal Rate of Return (IRR), and Discounted Payback Period (DPP) as financial metrics to perform the comprehensive evaluation of revenue, cost, and profitability trends. This study reveals the key financial decisions and important business innovations which have been the backbone of the rapid development of ZTO Express. It particularly underlines the ZTO Express contribution as a breakthrough provider of instant logistics solutions and services in China and the e-commerce sector with analyzed implications for the leading stakeholders.