Influence of product placement in movies and television programs towards brand recall of millennials
| dc.contributor.author | Parengkuan, Vega J. J. | |
| dc.contributor.author | Tulung, Joy Elly | |
| dc.contributor.author | Arie, Fitty Valdi | |
| dc.date.accessioned | 2022-12-12T22:17:36Z | |
| dc.date.available | 2022-12-12T22:17:36Z | |
| dc.date.issued | 2020 | |
| dc.date.oa | 2023-06-09 | |
| dc.date.pasync | 2023-05-30T23:08:15Z | |
| dc.date.updated | 2022-12-12T22:17:36Z | |
| dc.description.corrector | TCS | |
| dc.identifier.citation | Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. -8 : 1 (2020), p. 2085-2094. -Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 2303-1174 | |
| dc.identifier.issn | 2303-1174 | |
| dc.identifier.opac | https://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM105965 | |
| dc.identifier.uri | https://hdl.handle.net/2437/342063 | |
| dc.identifier.url | https://ejournal.unsrat.ac.id/index.php/emba/article/view/28060 | |
| dc.language | eng | |
| dc.rights.access | open access journal | |
| dc.rights.owner | szerző | |
| dc.subject.mab | Társadalomtudományok | |
| dc.subject.mab | Gazdálkodás- és szervezéstudományok | |
| dc.title | Influence of product placement in movies and television programs towards brand recall of millennials | |
| dc.type | folyóiratcikk | |
| dc.type | idegen nyelvű folyóiratközlemény külföldi lapban |
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- Név:
- FILE_UP_0_INFLUENCE OF PRODUCT PLACEMENT IN MOVIES AND TELEVISION PROGRAMS TOWARDS BRAND RECALL OF MILLENNIALS.pdf
- Méret:
- 1.17 MB
- Formátum:
- Adobe Portable Document Format
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