The influence of perceived risk and perceived benefit on the purchasing intention of Chinese university students on second-hand clothing

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dc.contributor.advisorCsapóné Riskó, Tünde
dc.contributor.authorGong, Hang
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-06-16T12:48:45Z
dc.date.available2025-06-16T12:48:45Z
dc.date.created2025-05-04
dc.description.abstractBased on the theories of perceived risk and perceived benefit as well as the Theory of Planned Behavior (TPB), this study explores the purchase intention of second-hand clothing among Chinese college students. The findings reveal that perceived benefit has a significant positive impact on the purchase intention of second-hand clothing among Chinese college students, while perceived risk (such as hygiene and safety) has a significant negative effect. Additionally, there exists a dynamic trade-off mechanism between perceived benefit and perceived risk. When the overall effect of perceived benefit exceeds that of perceived risk, the purchase intention of consumers will be significantly enhanced.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent61p
dc.identifier.urihttps://hdl.handle.net/2437/391883
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectSecond-Hand Clothing
dc.subjectPerceived Risks
dc.subjectPerceived Benefits
dc.subjectPurchase Intention
dc.subjectSustainable Consumption
dc.subject.dspaceEconomics::World Economics
dc.titleThe influence of perceived risk and perceived benefit on the purchasing intention of Chinese university students on second-hand clothing
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