A Comprehensive Assessment of Marketing Graduates' Readiness in Jordan

Abstract

The thesis examines challenges faced by marketing graduates, attributed to factors such as inadequate practical experience and a skills mismatch with employer expectations. A mixed-methods approach using surveys reveals the importance of skills like digital marketing, branding, adaptability, and teamwork in graduates' perceived preparedness. The literature suggests aligning marketing curricula with industry demands and fostering stronger university-industry partnerships. The findings emphasize the need for improved educational approaches to better prepare marketing graduates for the competitive job market. Addressing these challenges can equip graduates to navigate the increasingly complex and competitive job market more effectively.