A Comparative Analysis of Traditional vs. Social Media Marketing on Public Perception of Food Delivery Services

Abstract

This thesis compares how traditional media and social media shape people’s opinions about food delivery services. The research shows that traditional media helps build trust because it feels official and reliable, while social media creates stronger emotional connections — people see real reviews, influencers, and everyday experiences. As a result, social media has a bigger impact on how customers decide which delivery service to try, because it feels more personal and interactive.