Analysis of Project Management Methods in a Chosen Company: Nike

Abstract

My thesis focuses on the analysis of project management methods in a chosen company, Nike. In the introduction, I highlighted the global sportswear industry and the different types of retail and e-commerce platforms within it. I also outlined Nike's history, including when it was founded, the inspiration behind its creation, and its founder, Phil Knight, along with the wide range of services and products Nike offers. Furthermore, I analyzed the project management methods that set Nike apart from other sportswear and retail platforms. A real-life questionnaire was also conducted to analyze customer preferences and purchasing behavior when shopping from a global sports brand like Nike, both online and in-store. This comprehensive analysis provides valuable insights into how Nike's strategic project management contributes to its ongoing success and adaptability in a competitive market.