Amazon China's Failure, From A Localization Perspective

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dc.contributor.advisorKiss, Marietta
dc.contributor.authorZhang, Xuemeng
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2021-04-27T06:18:43Z
dc.date.available2021-04-27T06:18:43Z
dc.date.created2021-04-23
dc.description.abstractAmazon China suffered failure in the online retailing market in China. Inappropriate localization strategy is one of the main reasons of this failure. To learn about the localization strategies Amazon China adopted, I used a combination of secondary research and primary research. The results show that Amazon China has failed in localization in multiple dimensions. Suggestions are also given in this paper, regarding the current situation of Amazon China.hu_HU
dc.description.courseInternational Economy and Businesshu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent76hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/307521
dc.language.isoenhu_HU
dc.subjectLocalizationhu_HU
dc.subjectMarketing Strategyhu_HU
dc.subjectAmazon Chinahu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleAmazon China's Failure, From A Localization Perspectivehu_HU
dc.title.translatedAz Amazon China bukása a lokalizáció perspektívájábólhu_HU
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