This thesis explores the impact of memes on mass consciousness, global market trends, and intergenerational understanding in the age of internet culture. Memes have become a ubiquitous part of online communication, and their influence is felt in a variety of contexts. The thesis examines how memes can shape public opinion and contribute to the spread of ideas, products, and trends. Additionally, the study considers how different generations engage with and interpret memes, and the potential for memes to bridge gaps in intergenerational understanding. Ultimately, the thesis argues that memes are a powerful tool for shaping culture and influencing society in the digital age.