Food Super Store Shopping Environment and Consumer Impulsive Buying Behavior

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dc.contributor.authorMuqaddas, Muhammad Fahid
dc.contributor.authorAzfer, Syed Ali
dc.contributor.statusigenhu_HU
dc.date.accessioned2020-02-07T20:23:09Z
dc.date.available2020-02-07T20:23:09Z
dc.date.issued2017-12-31
dc.description.abstractThis study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying behavior but special occasions and companion’s influence donot impact consumer impulsive buying behavior. The study is based on a sample of food super store buyers from Rawalpindi and Islamabad. The exploration is useful for marketers to understand impulsive consumers and their choices. Food super stores are one of the growing businesses in Pakistan; therefore, this study will guide the marketers to understand this market segment effectively. The study also discovers the association between food super store shopping environment and types of consumer impulsive buying behavior which are cognitive impulsive buying and affective impulsive buying.hu_HU
dc.identifier.doihttps://doi.org/10.20494/TM/4/1-2/6hu_HU
dc.identifier.issn2064-8839
dc.identifier.issue1-2hu_HU
dc.identifier.jtitleTáplálkozásmarketing
dc.identifier.urihttp://hdl.handle.net/2437/280572
dc.identifier.volume4hu_HU
dc.language.isoenhu_HU
dc.rights.ccCC BY NC
dc.subjectfood super storehu_HU
dc.subjectimpulsive buying behaviorhu_HU
dc.titleFood Super Store Shopping Environment and Consumer Impulsive Buying Behaviorhu_HU
dc.typearticle
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