In my essay I will explore and analyze the social background of the changes that led to a new kind of representation of women. i am going to compare advertisements from the 1950s and 1960s, to some of today's advertisements. By this comparison I draw the conclusion that today women are more frequently used as sex objects then in the twentieth century and although a change has taken place, in no way can anyone state that this change is positive or can have a positive impact on women's lives and on society as a whole.