Impact of consumer innovativeness on shopping styles: a case study of university students from Pakistan
dc.contributor.author | Muqaddas, Muhammad Fahid | |
dc.contributor.author | Szakály, Zoltán | |
dc.date.accessioned | 2021-06-28T11:15:34Z | |
dc.date.available | 2021-06-28T11:15:34Z | |
dc.date.issued | 2019-12-31 | |
dc.description.abstract | This study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles. | en |
dc.identifier.citation | Applied Studies in Agribusiness and Commerce, Vol. 13 No. 3-4 (2019) , 79-86 | |
dc.identifier.doi | https://doi.org/10.19041/APSTRACT/2019/3-4/10 | |
dc.identifier.eissn | 1789-7874 | |
dc.identifier.issn | 1789-221X | |
dc.identifier.issue | 3-4 | |
dc.identifier.jatitle | APSTRACT | |
dc.identifier.jtitle | Applied Studies in Agribusiness and Commerce | |
dc.identifier.uri | https://hdl.handle.net/2437/317726 | en |
dc.identifier.volume | 13 | |
dc.language | en | |
dc.relation | https://ojs.lib.unideb.hu/apstract/article/view/6513 | |
dc.rights.access | Open Access | |
dc.rights.owner | Univesity o f Debrecen, Faculty of Economics and Business, Hungary | |
dc.subject | Consumer Innovativeness | en |
dc.subject | Shopping styles | en |
dc.subject | social innovativeness | en |
dc.subject | hedonic innovativeness | en |
dc.subject | functional innovativeness | en |
dc.subject | cognitive innovativeness | en |
dc.title | Impact of consumer innovativeness on shopping styles: a case study of university students from Pakistan | en |
dc.type | folyóiratcikk | hu |
dc.type | article | en |