Impact of consumer innovativeness on shopping styles: a case study of university students from Pakistan

A tétel rövid nézete
dc.contributor.authorMuqaddas, Muhammad Fahid
dc.contributor.authorSzakály, Zoltán
dc.date.accessioned2021-06-28T11:15:34Z
dc.date.available2021-06-28T11:15:34Z
dc.date.issued2019-12-31
dc.description.abstractThis study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles.en
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 13 No. 3-4 (2019) , 79-86
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2019/3-4/10
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue3-4
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317726en
dc.identifier.volume13
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6513
dc.rights.accessOpen Access
dc.rights.ownerUnivesity o f Debrecen, Faculty of Economics and Business, Hungary
dc.subjectConsumer Innovativenessen
dc.subjectShopping stylesen
dc.subjectsocial innovativenessen
dc.subjecthedonic innovativenessen
dc.subjectfunctional innovativenessen
dc.subjectcognitive innovativenessen
dc.titleImpact of consumer innovativeness on shopping styles: a case study of university students from Pakistanen
dc.typefolyóiratcikkhu
dc.typearticleen
Fájlok
Gyűjtemények
APSTRACT - Applied Studies in Agribusiness and Commerce (DE-journals)