New types of tourism and tourism marketing in the post-industrial world

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dc.contributor.authorÁrva , László
dc.contributor.authorDeli-Gray, Zsuzsa
dc.date.accessioned2021-06-28T11:17:07Z
dc.date.available2021-06-28T11:17:07Z
dc.date.issued2010-12-30
dc.description.abstractAt the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and more quality orientated and reject undifferentiated mass products. New customers of tourism and hospitality industry are not only more affluent – so less price conscious – and more quality orientated but they are also seeking activity, participation, fantasy, and experience. These new types of tourists are interested rather in aesthetic aspects of life and are seeking highly differentiated, personalised experience. In the following article the authors, professors of the French ESSCA business school overview theoretical aspects of new, post-Fordist tourism demand and present examples of the new tourism and hospitality products having emerged in the developed countries during the last years.  en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 4 No. 5-6 (2010) , 41-45
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2010/5-6/5
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue5-6
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317976en
dc.identifier.volume4
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/7660
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjecttourismen
dc.subjecttourism marketingen
dc.subjectpost-modern marketingen
dc.subjectconsumer behaviouren
dc.subjectproduct developmenten
dc.subjectnew types of tourismen
dc.titleNew types of tourism and tourism marketing in the post-industrial worlden
dc.typefolyóiratcikkhu
dc.typearticleen
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