The effect of local embeddedness on passive sports consumption

A tétel rövid nézete
dc.contributor.advisorBalogh, Renátó
dc.contributor.authorMolnár, Anikó
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2021-04-22T12:48:54Z
dc.date.available2021-04-22T12:48:54Z
dc.date.created2021-04-22
dc.description.abstractFor the subject of my master thesis I have chosen to examine the effect of local embeddedness on passive sports consumption. The relevance of my subject lies in the fact that passive sports consumers hold a highly important place in the ecosystem of the sports industry, thus understanding what can stimulate their commitment to their respective clubs is essential not only to retain their fan base, but to broaden it as well. Based on this my aim was to examine whether the scale of the definition between given sports organizations and their local environment can enhance the identification of the local consumers, as a result of which closer relationship and behavioural loyalty can be achieved.hu_HU
dc.description.correctorLB
dc.description.courseSportközgazdászhu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent65hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/306885
dc.language.isoenhu_HU
dc.subjectpassive sports consumptionhu_HU
dc.subjectsports economics
dc.subjectfans
dc.subjectlocal embeddedness
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.subject.dspaceDEENK Témalista::Társadalomtudományokhu_HU
dc.titleThe effect of local embeddedness on passive sports consumptionhu_HU
dc.title.translatedA lokális beágyazódás hatása a passzív sportfogyasztói keresletrehu_HU
Fájlok
Gyűjtemények
Hallgatói dolgozatok (Sportgazdasági és -menedzsment Intézet)