Consumer willingness to pay a premium for a functional food in Ghana

A tétel rövid nézete
dc.contributor.authorBadu-Gyan , Farida
dc.contributor.authorOwusu, Victor
dc.date.accessioned2021-06-28T11:16:08Z
dc.date.available2021-06-28T11:16:08Z
dc.date.issued2017-06-30
dc.description.abstractInterest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit model is employed. The empirical results indicate that consumer knowledge of the nutritional and health benefits of Moringa bread is what matters most to consumers in respect of their WTP a higher premium for the product. Consumers with knowledge on Moringa products are more willing to pay above 50% price premiums for Moringa bread. Fruitful policy recommendations are made in the paper. JEL code: D12en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 11 No. 1-2 (2017) , 51-59
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2017/1-2/7
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1-2
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317812en
dc.identifier.volume11
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6939
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectFunctional foodsen
dc.subjectGhanaen
dc.subjectMoringa breaden
dc.subjectOrdered probit modelen
dc.subjectWillingness to payen
dc.titleConsumer willingness to pay a premium for a functional food in Ghanaen
dc.typefolyóiratcikkhu
dc.typearticleen
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