Embracing circular economy in FMCG supply chains: drivers and challenges in Jordan

Abstract

This doctoral research explores the drivers and barriers influencing the adoption of Circular Supply Chain Management (CSCM) practices in Jordan’s Fast-Moving Consumer Goods (FMCG) sector. Using a mixed-method approach combining bibliometric analysis, exploratory factor analysis, and structural equation modelling (SEM), the study identifies internal and external factors affecting CSCM implementation. Key drivers include employee involvement, corporate social responsibility (CSR), long-term sustainability orientation, and supplier cooperation, while major barriers encompass traditional organisational culture, inadequate information systems, and poor infrastructure. The findings contribute to both theory and practice by highlighting how CSR, cultural context, and regulatory frameworks uniquely shape CSCM in emerging markets. The study provides actionable insights for policymakers and industry leaders aiming to promote sustainable and circular business practices in developing economies.