The Impact of COVID-19 on the Digital Transformation of Chinese Banks- the case of Ping An Bank

A tétel rövid nézete
dc.contributor.advisorBecsky-Nagy, Patrícia
dc.contributor.authorLou, Qi
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2022-10-25T06:29:11Z
dc.date.available2022-10-25T06:29:11Z
dc.date.created2022-10-21
dc.description.abstractThe sudden epidemic has made the Chinese banking industry more and more competitive. If small and medium-sized banks do not make timely digital reforms to keep pace with the development of the banking industry worldwide, they will eventually be eliminated. This thesis explores the impact of COVID-19 on the digital transformation of Chinese banks, further analyzes it through the case of Ping An Bank, and gives relevant suggestions. The research is conducted by reading and citing relevant literature articles, using PEST, SWOT, and Porter's Five Forces. The above problem analysis and suggestions are useful for the banking industry, but they need to be combined with banks' own characteristics and internal and external environment to carry out corresponding reforms. Finally, hope that the analysis of Ping An Bank will give some ideas to the banks in the same situation afterward.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent49
dc.identifier.urihttps://hdl.handle.net/2437/338111
dc.language.isoen
dc.subjectCOVID-19
dc.subjectBank digitization
dc.subjectSWOT
dc.subjectPEST
dc.subjectPorter's Five Forces
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Gazdaságelemzés
dc.titleThe Impact of COVID-19 on the Digital Transformation of Chinese Banks- the case of Ping An Bank
dc.title.translatedA COVID-19 hatása a kínai bankok digitális átalakulására - a Kínai Ping An Bank
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