It is often seen how advertisements communicate social roles which tend to be followed especially by the younger generations. That is the reason why media images, including advertisements, have great responsibility in creating stereotypes, which can be false and artificial images. Some of the advertisements even use gender discrimination causing not only disapprovement but quite a lot of confusion in both men and women viewers. I believe it is an issue worth considering that is why I am studying how and with what effects Coca-Cola advertisements present social roles. I have chosen the study of Coca-Cola advertisements because such a big multinational company has had many years of advertising history reflecting the changes of the society. Also, the brand Coca-Cola is well-known all over the world and their ads are continuously seen in almost every corner of the world. Consequently, Coca-Cola ads must have a tremendous effect on people. My question refers to both the reflection of the social roles and the influential role of these ads on the society. (Introduction)