This study investigates how consumers choose their clothes in a world where sustainability and fast fashion collide. It finds out what consumers know and like about eco-friendly fashion through an extensive survey. The focus of this study is on major brands, such as Inditex brands. The survey's worldwide perspective was provided by the varied range of respondents that participated. This study clarifies how common people fit within the fashion industry's transition toward sustainability. The key is to comprehend consumer decision-making processes and study their environmentally responsible choices.