Ecommerce Innovation and disruption in retail - EU perspective

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dc.contributor.advisorWiwczaroski, Troy
dc.contributor.authorIbrakhimi, Sofia
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-12-18T13:48:21Z
dc.date.available2025-12-18T13:48:21Z
dc.date.created2025-10-21
dc.description.abstractThis thesis studied the impact of e-commerce innovation and its disruption in retail in the European Union, concentrating particularly upon how technical change influences companies’ models of doing business and consumer behavior shifts. Driven by the growing importance of digital commerce to the EU economy and the pace of technology adoption hastened by the COVID-19 pandemic, research on digital retail was conducted. The overall thrust was to probe how technology like Artificial Intelligence (AI), digital platforms, novel payment systems, and omnichannel strategies influence consumer preferences and operating conditions. The research design used a mixed-methods approach, involving secondary analysis of the reports of the European Commission, Eurostat, McKinsey & Company, DHL and Ecommerce Europe, using a quantitative survey of 46 respondents, who were young EU residents. Survey respondents responded in different ways to various online shopping habits, preferred platforms, delivery attitudes, preference for personalization and interest in emerging technologies, such as augmented reality, chatbots and automated delivery systems.
dc.description.courseBusiness administration and management
dc.description.degreeBSc/BA
dc.format.extent51
dc.identifier.urihttps://hdl.handle.net/2437/401013
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectEcommerce
dc.subjectRetail
dc.subject.dspaceEconomics
dc.titleEcommerce Innovation and disruption in retail - EU perspective
dc.title.translatedE-kereskedelmi innováció és áttörés a kiskereskedelemben- EU szempontjából
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