This paper examines the factors that influence international students' choice of higher education institutions. The analysis was conducted separately in terms of intrinsic and extrinsic influencing factors, while the results of the questionnaire were analyzed using SPSS. The analysis shows that the factors that most influence international students' choice of higher education institution are related to the level of the institution itself, such as employment rate, admission rate and scholarship. A comparative analysis was also conducted between respondents of different genders and different education levels.