Corporate Strategic Planning for Procare Retail B.V.

A tétel rövid nézete
dc.contributor.advisorBittner, Beata
dc.contributor.authorSajjad, Muhammad Talha
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-12-18T13:46:58Z
dc.date.available2025-12-18T13:46:58Z
dc.date.created2025-10-28
dc.description.abstractThe thesis “Corporate Strategic Planning for ProCare Retail B.V.” provides a comprehensive analysis of how a mid-sized Dutch retailer in the health and wellness sector can strengthen its competitive position through effective strategic planning. It combines theoretical frameworks such as SWOT, PESTEL, and Porter’s Five Forces with practical data to evaluate ProCare’s internal capabilities and external market environment. The research identifies ProCare’s strengths in specialisation and customer relationships, while highlighting weaknesses in digitisation and limited scale. The study applies a mixed-method approach, integrating both qualitative insights and quantitative analysis for balanced conclusions. Ultimately, it offers actionable recommendations focusing on innovation, sustainability, and digital transformation. Overall, the thesis effectively bridges academic theory with real-world business strategy application.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent72
dc.identifier.urihttps://hdl.handle.net/2437/400995
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectCorporate Strategies
dc.subject.dspaceEconomics
dc.titleCorporate Strategic Planning for Procare Retail B.V.
dc.title.subtitleCorporate Strategies for an exisiting business
Fájlok
Eredeti köteg (ORIGINAL bundle)
Megjelenítve 1 - 2 (Összesen 2)
Nincs kép
Név:
declaration, filled.pdf
Méret:
133.02 KB
Formátum:
Adobe Portable Document Format
Leírás:
Megjelenítés
Nincs kép
Név:
Thesis Corporate Strategic Planning for ProCare Retail B.V..pdf
Méret:
1.57 MB
Formátum:
Adobe Portable Document Format
Leírás:
Megjelenítés
Engedélyek köteg
Megjelenítve 1 - 1 (Összesen 1)
Nincs kép
Név:
license.txt
Méret:
1.86 KB
Formátum:
Item-specific license agreed upon to submission
Leírás:
Letöltés
Gyűjtemények
Theses (GTK)