Beyond a New Beauty Trend: The Disciplinary Nature and Cultural Significance of the Curvaceous Body

Abstract

The new(ly) curvaceous body was the most significant beauty trend of the 2010s and it is still very much relevant in the 2020s. In my thesis I provided a deeper understanding of this crazy beauty trend by discussing how women discipline their bodies in order to achieve this idealized body shape and how it is connected to consumerism. I also examined its cultural significance by using the originator of this trend, Kim Kardashian and her family, as an example.