This paper examines the evolution of social work as a profession within the context of changing socio-political landscapes. Through critical analysis of historical developments and contemporary challenges, it explores how neoliberal ideologies have fundamentally transformed the conceptualization of "the social" and consequently altered the practice and perception of social work. The research investigates the tension between technical-managerial approaches and relationship-based practices in social work, highlighting the profession's struggle to maintain its core values amid political and economic pressures. The paper argues for a re-politicization of social work practice as essential for its continued relevance and effectiveness, proposing a framework that reaffirms social work's commitment to fostering meaningful human connections and addressing structural inequalities. This analysis contributes to ongoing scholarly discourse on the future direction of social work in increasingly complex and polarized societies.