From Doll to Discourse: The Evolution of Barbie as a Feminist Icon

dc.contributor.advisorPapp, Fruzsina
dc.contributor.authorBoruzs, Nóra
dc.contributor.departmentDE--Bölcsészettudományi Kar
dc.date.accessioned2026-02-12T14:19:31Z
dc.date.available2026-02-12T14:19:31Z
dc.date.created2025-04-13
dc.description.abstractThis thesis explores the transformation of Barbie from a controversial fashion doll to a symbol of feminist discourse, particularly in light of Greta Gerwig’s Barbie (2023) film. It begins by critiquing Barbie’s historically unrealistic body proportions and their detrimental impact on young girls’ body image, extending the discussion to similar pressures faced by boys through action figures. The study then examines how Barbie has been rebranded in recent years to reflect more inclusive ideals and how Gerwig’s film confronts postfeminist ideologies by highlighting persistent gender inequalities. Through analysis of key characters—Barbie, Ken, and Gloria—the thesis argues that the film gives voice to modern womanhood's complex, contradictory realities. Ultimately, Barbie’s evolution is framed as a journey from an idealized object to an empowered individual, reinforcing the doll’s relevance in contemporary feminist thought.
dc.description.courseEnglish and American Studies
dc.description.degreeBSc/BA
dc.format.extent31
dc.identifier.urihttps://hdl.handle.net/2437/404304
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectBarbie
dc.subjectfeminism
dc.subjectpostfeminism
dc.subject.dspaceCulture Sciences
dc.titleFrom Doll to Discourse: The Evolution of Barbie as a Feminist Icon
dc.title.translatedA babától a diskurzusig: Barbie, mint feminista ikon evolúciója
dc.typediplomamunka
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