Efficiency evaluation of service marketing in a Hungarian Telecommunication Company

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dc.contributor.authorKalmár, Katalin
dc.contributor.authorKárpáti, László
dc.date.accessioned2021-06-28T11:16:27Z
dc.date.available2021-06-28T11:16:27Z
dc.date.issued2008-10-31
dc.description.abstractIt is unquestionable that marketing is an essential promotor of the economy and commerce. With its diverse tools, it can influence consumers and also regulate supply by measuring needs and demands (Bauer-Berács, 1998). Although the roots of marketing go back centuries, it is interesting that the raison d’être of service marketing was disputed even in the 1960s and 1970s. However, by today it has developed into a substantive specialty. In this study, the inquiry service and the implemented marketing tools of a leading Hungarian telecommunications company were studied for four years. (The data was provided by the communication manager of the company. Being bound to secrecy, I will not disclose the name  of the company or the inquiry service.)en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 2 No. 1-2 (2008) , 45-51
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2008/1-2/7
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1-2
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317864en
dc.identifier.volume2
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/7221
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectservice marketingen
dc.subjectefficiencyen
dc.subjectHungarian Telecommunication Companyen
dc.titleEfficiency evaluation of service marketing in a Hungarian Telecommunication Companyen
dc.typefolyóiratcikkhu
dc.typearticleen
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