Digital Thrifting: The Success of 'Pick It'

A tétel rövid nézete
dc.contributor.advisorVida, Viktória
dc.contributor.authorRazzak, Ahmed
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-12-18T13:50:31Z
dc.date.available2025-12-18T13:50:31Z
dc.date.created2025-10-15
dc.description.abstractBy using *Pick It*, an online thrift store in Debrecen, Hungary, as a case study, the thesis **"Digital Thrifting: The Success of 'Pick It'"** investigates how digital marketing can promote sustainable fashion. According to the research, a small local idea was transformed into a successful, community-focused brand through the strategic use of social media, influencer collaboration, and storytelling. Authenticity, emotional branding, and proactive interaction with consumers who appreciated sustainability and uniqueness were the main drivers of Pick It's success. The study emphasises how user feedback and digital tools enhanced operational effectiveness and customer experience. It comes to the conclusion that small, mission-driven companies can grow significantly by integrating technology, sustainability, and community values into their marketing strategy.
dc.description.courseBusiness Administrations & Managment
dc.description.degreeBSc/BA
dc.format.extent48
dc.identifier.urihttps://hdl.handle.net/2437/401030
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectMarketing
dc.subjectBusiness
dc.subjectDigital Marketing
dc.subjectSocial Media
dc.subjectClothing Business
dc.subjectEconomics
dc.subject.dspaceEconomics
dc.titleDigital Thrifting: The Success of 'Pick It'
Fájlok
Eredeti köteg (ORIGINAL bundle)
Megjelenítve 1 - 2 (Összesen 2)
Nincs kép
Név:
BSc THESIS - Pick IT.pdf
Méret:
2.32 MB
Formátum:
Adobe Portable Document Format
Leírás:
Megjelenítés
Nincs kép
Név:
DECLARATION FOR THESIS.pdf
Méret:
105.66 KB
Formátum:
Adobe Portable Document Format
Leírás:
Megjelenítés
Engedélyek köteg
Megjelenítve 1 - 1 (Összesen 1)
Nincs kép
Név:
license.txt
Méret:
1.86 KB
Formátum:
Item-specific license agreed upon to submission
Leírás:
Letöltés
Gyűjtemények
Theses (GTK)