Formalizing Small-Scale Entrepreneurship: A Business Plan for A Bakery in Brazil

Abstract

This thesis presents a structured business plan for a small family-run bakery in Brazil, aiming to formalize its operations and support future growth. The study employs a qualitative case study approach, using interviews, direct observation, and secondary data to assess the feasibility of transitioning from a home-based model to a formalized microenterprise. It includes a comprehensive market analysis, marketing strategy, operational plan, and financial projections, supported by SWOT and PESTEL tools. Financial estimates suggest the business is viable, with a projected monthly net profit of R$ 1,072 and a payback period of 18 months for planned investments. The business targets a primarily female demographic aged 25–44, leveraging digital platforms like Instagram and iFood for sales. Overall, the thesis underscores the importance of strategic planning in ensuring sustainability and competitiveness for small-scale entrepreneurs.