Formalizing Small-Scale Entrepreneurship: A Business Plan for A Bakery in Brazil

A tétel rövid nézete
dc.contributor.advisorKiss, Szabolcs
dc.contributor.authorCoelho Moreira, Lana
dc.contributor.departmentDE--Műszaki Kar
dc.date.accessioned2025-06-17T13:23:35Z
dc.date.available2025-06-17T13:23:35Z
dc.date.created2025-05-26
dc.description.abstractThis thesis presents a structured business plan for a small family-run bakery in Brazil, aiming to formalize its operations and support future growth. The study employs a qualitative case study approach, using interviews, direct observation, and secondary data to assess the feasibility of transitioning from a home-based model to a formalized microenterprise. It includes a comprehensive market analysis, marketing strategy, operational plan, and financial projections, supported by SWOT and PESTEL tools. Financial estimates suggest the business is viable, with a projected monthly net profit of R$ 1,072 and a payback period of 18 months for planned investments. The business targets a primarily female demographic aged 25–44, leveraging digital platforms like Instagram and iFood for sales. Overall, the thesis underscores the importance of strategic planning in ensuring sustainability and competitiveness for small-scale entrepreneurs.
dc.description.courseEngineering Management
dc.description.degreeMSc/MA
dc.format.extent59
dc.identifier.urihttps://hdl.handle.net/2437/393114
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectBusiness plan
dc.subjectEntrepreneurship
dc.subjectHome-made bakery
dc.subjectStrategic planning
dc.subjectFinancial viability
dc.subjectSmall business
dc.subject.dspaceEconomics::Controlling
dc.subject.dspaceEconomics::Leadership Studies, Management Studies
dc.titleFormalizing Small-Scale Entrepreneurship: A Business Plan for A Bakery in Brazil
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