The thesis consists of research on the influence of sustainable fashion on consumers and their preferences on the clothes market. In the thesis, were indicated the main definitions of corporate social responsibility, directions and types, as well as key concepts. Also, the development of sustainable fashion and sustainable product standards in the clothes market were studied. The issue of sustainable development from the point of view of analyzing the best business practices was researched. Significant motives on the part of society, as the main consumer on the clothes market were determined. The thesis includes both theoretical and empirical research methods are used – conceptual analysis, formal-logical method, as well as an analytical approach, the questionnaire survey and explanation of the results.