Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions

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dc.contributor.authorMosonyi , Attila
dc.contributor.authorLengyel , Attila
dc.contributor.authorMüller, Anetta
dc.date.accessioned2021-06-28T11:15:09Z
dc.date.available2021-06-28T11:15:09Z
dc.date.issued2013-12-30
dc.description.abstractBased on both primary and secondary research in our article we examined the brand elements of the main baths of the NorthernPlain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths.en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 7 No. 4-5 (2013) , 97-100
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2013/4-5/13
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue4-5
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317656en
dc.identifier.volume7
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6208
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectbrandingen
dc.subjectbrand elementen
dc.subjecttourism branden
dc.subjectbathen
dc.titleBranding potential of spas in the Northern Plain and the Mid-Transdanubian Regionsen
dc.typefolyóiratcikkhu
dc.typearticleen
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