The present study deals with the actual situation of the Hungarian apple production in order to outline the chances of the future and the trends of the development to be anticipated. The general conclusion is accepted that on the long run Hungarian apple production ought to be reorganised. The conditions of keeping the position on the international market are outlined. The main concern is the aging of the plantations, i.e. 40%of them being more than 25–30 year old, and produce apple being suitable for processing only. Organisation of growers is rudimentary, export markets are limited, and buyer’s market is everywhere dominant and is getting more severe. All those circumstances anticipate the reduction of the apple growing branch from the present 35 000 hectares to 15–20 000 hectares within a period of less than 10 years.