This thesis is based on the consumer perception and behavior towards sustainable consumption and environmentally friendly products. Many factors affect consumer behavior towards sustainable consumption and environmentally friendly products, in which the thesis covers all of these factors. Using primary and secondary sources, the hypothesis was tested, which was that consumers will prefer eco-friendly superior products rather than inferior products that hinder the environment. In order to grasp the quantitative perspective of this research, an online questionnaire was conducted regarding the topic , in which it was the most suitable research methodology. After using charts, tables and figures, the hypothesis was proved.